Social Media Coordinator

About the role

The Social Media Coordinator is responsible for generating, editing, and sharing high-impact, shareable content daily. They plan weekly social content, write captions, capture necessary imagery or videography, and post. They also execute rapid social media strategies to systematically increase follower counts across multiple platforms.

Responsibilities

• Generate, edit, and share high-impact, shareable content daily
• Plan weekly social content, write captions, capture necessary imagery or videography, and post
• Execute rapid social media strategies to systematically increase follower counts across Instagram, Facebook, TikTok, Vimeo, and YouTube
• Daily development of high-quality, social-forward content tailored to different platforms, ensuring alignment with brand voice, marketing objectives, and business needs
• Maintain and update the digital asset library and images for website integration and use across the business in Dropbox and A-Basin’s local network as both high- and low-res images ready for use
• Identify, pitch, and execute high-engagement photo and video projects designed to drive brand awareness and viral sharing
• Source, pitch, and manage relationships with regional and industry athletes & influencers to expand audience reach through collaborative content and takeovers while diversifying online content
• Use, maintain, and update technical equipment (cameras, lenses, stabilizers, etc.) optimized for rapid social media content capture
• Capture creative, brand-relevant footage across the mountain
• Edit video in post-production, including the addition of special effects, graphics, trending audio, and captions to maximize viewer retention
• Collaborate with Alterra Mountain Company to create content for Ikon Pass social channels
• Analyze social media metrics and growth KPIs monthly alongside Communications Manager and CRM Specialist to refine content tactics and prove ROI on audience growth
• Suggest and implement new interactive platform features (e.g., broadcasts, polls, live streams) to develop brand awareness
• Must be prepared to work weekends, shift schedules, and early/late shifts when necessary
• Attend A-Basin events for content capture and event assistance
• Follow all departmental sustainability guidelines
• Perform other duties as assigned

Requirements

• 1 to 3 years of relevant experience in social media with a documented track record of growing organic audiences/communities
• High-level photography and short-form videography skills tailored specifically for social platforms (TikTok, Reels, Shorts)
• Proficiency in mobile editing apps and the Adobe Creative Cloud, including but not limited to: CapCut, Edits, Lightroom, Photoshop, and Premiere Pro
• Strong, witty copywriting and editing skills with the ability to capture the A-Basin Vibe
• Deep understanding of social media analytics tools and community management best practices

Qualifications

• Bachelor’s degree in marketing or related field - preferred
• Ability to withstand high-altitude conditions at all times
• Ability to sit, stand, and navigate stairs
• Ability to ski or snowboard at an expert level - preferred