Social Media Content Strategist (Remote)

Our Customer is a tech real-estate marketplace company with a portfolio of the largest and most vibrant real-estate and home-related brands on the web and mobile. The company’s brands focus on all stages of the home lifecycle: renting, buying, selling, financing, and home improvement. They are committed to empowering consumers with unparalleled data, inspiration, and knowledge around homes, and connecting them with the right local professionals to help.

About the role

We are seeking a Social Media Content Strategist on a contract basis to support our Customer’s business needs. This role is 100% remote. In this role, you will own day-to-day social media strategy and execution across LinkedIn and Facebook. You will work cross-functionally with Comms/PR, Product Marketing, Brand, Events, Lifecycle, Frontline, and Sales teams to deliver high-quality content that drives awareness, engagement, and channel growth. This is a hands-on role for a strategic thinker who is equally comfortable building a content calendar, writing sharp copy, capturing content at live events, and synthesizing social listening data into actionable content strategy.

Responsibilities

• Channel Management & Community Engagement
  • Own and manage the LinkedIn and Facebook content calendars, publishing a minimum of 4-5 posts per week across channels.
  • Monitor owned posts and respond to comments in a timely, on-brand manner.
  • Manage outbound engagements on tagged Zillow Rentals content and handle inbound inbox messages.
• Content Creation & Optimization
  • Develop static and video content, including copywriting, creative direction, and production coordination.
  • Design and execute A/B tests across content formats and copy to continuously optimize channel performance.
  • Capture and create content at industry events for use across social channels.
• Campaign & Launch Support
  • Build dedicated social content plans for product launches and feature announcements.
  • Lead social execution for the 2026 Campaign, including ideation and stakeholder reviews with Rentals partners.
  • Support industry event content strategy, including pre, during, and post-event coverage.
• Cross-Functional Partnership
  • Partner with the Comms/PR team to amplify announcements and data-driven stories via social.
  • Collaborate with Brand, Events, Frontline, Lifecycle, and Sales teams on event-driven content initiatives.
  • Manage content approval workflows across posts and stakeholders, ensuring accuracy and brand consistency.
• Social Listening & Insights
  • Conduct ongoing social listening to track relevant conversations, particularly around the "Melissa" audience segment, and translate findings into actionable content themes.
  • Flag relevant insights and issues in real time to stakeholders and leadership.
  • Deliver monthly analytics and performance data to inform the business and make strategy adjustments.

Requirements

• Minimum of 4 years of social media experience, with a track record of managing B2B social channels (LinkedIn required).
• Demonstrated experience in video content creation, from concept through execution (portfolio required).
• Proficiency with social listening tools such as Sprinklr (highly desired) or equivalent platforms.
• Experience in real estate, proptech, or a related B2B industry.
• Strong copywriting skills with the ability to adapt voice and tone across formats and audiences.
• Comfort leveraging AI tools for creative production (copy, image, video), reporting, social listening, and workflow optimization.
• Proven ability to move quickly across multiple cross-functional teams, building trust, aligning on priorities, and keeping content workflows on track without sacrificing quality.
• Experience managing content approval workflows and coordinating across multiple stakeholders.
• Ability to work independently in a fast-paced, cross-functional environment and manage multiple priorities simultaneously.
• Familiarity with property management or the multifamily housing ecosystem.
• Experience supporting event content strategy and capturing content on-site at live events.
• Comfort working with data and performance metrics to inform content decisions.

Benefits

• Medical, Dental, Vision
• 401k

Contractor benefits are available through our 3rd Party Employer of Record (available upon completion of waiting period for eligible engagements).

Pay

We offer a competitive salary range for this position. Most candidates who join our team are hired at the median of this range, ensuring fair and equitable compensation based on experience and qualifications.