Social Media Content Specialist (Contractor, PT)

We’re not your average airline. We’re agile, resilient, and full of unique opportunity. Here, you can grow as part of an ambitious team that safely and collectively supports each other, our travelers, and our community. Together, we're making travel more attainable. With more than 40 years of Minnesota roots, we're a unique hybrid low-cost carrier offering diverse services including scheduled flights to destinations across the U.S., Canada, Central America, and the Caribbean, as well as charter and cargo operations around the world. At Sun Country, you'll be part of a growing airline and an enthusiastic team focused on connecting our community with their favorite people and places.

About the role

The Social Media Content Specialist is responsible for creating, publishing, and managing engaging organic social media content that brings the Sun Country Airlines brand to life. This role combines creative storytelling, copywriting, photography, short-form video production, and community engagement to support the company's presence across Facebook, Instagram, LinkedIn, TikTok, and other emerging platforms. Working closely with the Marketing team, this individual will identify compelling stories across the airline, capture content in the field, and develop social-first content that highlights our people, destinations, customers, and culture. The ideal candidate is a creative self-starter who is equally comfortable behind a camera, writing copy, editing video, and interacting with employees throughout the organization. This is a part-time contract position, approximately 20 hours per week, with an anticipated duration of 9–12 months.

Responsibilities

• Create engaging organic social media content for Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
• Write compelling, brand-aligned copy tailored to each social platform.
• Capture photo and video content using professional cameras and mobile devices.
• Edit short-form videos, reels, stories, and other platform-native content.
• Develop creative concepts that showcase Sun Country destinations, employees, aircraft, customers, partnerships, and company culture.
• Stay current on platform trends and recommend content ideas that align with emerging formats and audience behaviors.
• Assist with real-time content creation during events, launches, route announcements, and company initiatives.
• Publish and schedule content across Sun Country's social media channels.
• Coordinate content calendars with the Marketing team.
• Monitor channel performance and recommend optimizations based on engagement trends.
• Maintain brand consistency across all published content.
• Assist with basic community management by responding to comments and directing customer inquiries to appropriate teams when needed.
• Partner with the Marketing team to support brand campaigns and communications initiatives.
• Collaborate with internal departments to identify stories worth sharing.
• Work with external partners and agencies as needed to support social content initiatives.
• Maintain organized libraries of social media assets for future use.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Photography, Film, or a related field—or equivalent professional experience.
• 2–4 years of experience creating content for social media.
• Exceptional writing and editing skills with the ability to adapt tone across multiple platforms.
• Experience creating and editing short-form video content.
• Proficiency with Adobe Creative Suite, CapCut, Canva, Final Cut Pro, or similar creative tools.
• Strong photography and mobile content creation skills.
• Ability to manage multiple priorities while meeting deadlines.
• Strong organizational skills and attention to detail.
• Experience managing social media for a consumer-facing brand.
• Experience in travel, hospitality, aviation, sports, or lifestyle brands.
• Familiarity with social media scheduling platforms.
• Basic understanding of social media analytics and performance reporting.
• Experience working with creators or influencers.

Pay

This is a contract position with a base compensation hiring range provided upon application.

Schedule

Part-time, approximately 20 hours per week, with an anticipated duration of 9–12 months.

Work Environment

This job operates in a professional office environment in Minneapolis, MN (Hybrid). This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:

• Regularly required to talk or hear.
• Frequently required to stand, walk, use hands or fingers, handle or feel, and reach with hands and arms.
• Occasionally required to sit, climb or balance, and stoop, kneel, crouch, or crawl.
• Must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.