Social Media Content Spec

About the role

The Social Media Content Specialist will create social media content for the American Academy of Pediatrics (AAP) and HealthyChildren.org social media accounts with a focus on video-based content and influencer campaigns. This role supports the American Academy of Pediatrics (AAP) influencer community on social media.

Responsibilities

• Draft social media content for posts with a primary focus on video content on Instagram, TikTok, and YouTube.
• Cook up with video production colleagues on scheduling, video filming logistics, and content management.
• Aid supervisor in supporting relationships with AAP’s pediatrician influencers by coordinating videos, monitoring content to engage with, and planning additional activities such as Instagram takeovers and Q&A's.
• Stay vigilant and moderate social media conversations to ensure a positive and respectful environment.
• Support with the implementation of proactive and responsive communications by coordinating content with social media influencers that advance the strategic priorities of the department.
• Identify trends and topics mentioned by the community and adapt content accordingly.
• Create and edit simple graphics and videos using tools like Canva and CapCut.
• Work with team members to strategize on ways to support growth and engagement through video content on various social media platforms.
• Write and disseminate a newsletter for AAP pediatrician influencers.
• Leverage proactive and reactive social media opportunities to advance accurate vaccine information.
• Ensure brand voice and tone are maintained across all social media platforms.
• Stay current with social media trends, algorithms, and best practices and recommend opportunities for enhancement to social media outreach and activities.
• Track and analyze key metrics to measure the success of community management efforts. Identify trends and insights to inform future strategies and initiatives.
• Provide regular reports on community performance to stakeholders.
• Attend team meetings and contribute to discussions on social media campaign strategies.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in communications, digital marketing, or related discipline or an equivalent combination of relevant education and work experience required.
• At least one year related experience contributing to social media accounts, including the development, execution, and analysis of video-based social media content and use of tools and platforms to track and assess social media efficacy.
• Experience using Canva, CapCut, or similar programs to create consistent and engaging visuals and editing videos for social media preferred.
• Experience in digital marketing and working in a public relations firm or non-profit medical association a plus.

Qualifications

• Must be able to develop creative and engaging content for various online platforms and varying audiences, manage multiple priorities simultaneously, respond quickly to time-sensitive matters, take initiative, work both independently and as part of a team, moderate conflict, collaborate effectively with various internal and external constituents, and contribute to fostering an inclusive culture where everyone feels valued and respected.
• Strong technical acumen essential with proficiency in MS Office, core social media platforms, and the ability to learn and apply new and trending technology platforms; experience with Canva, video editing tools, document collaboration platforms (e.g., SharePoint), and virtual meeting platforms (e.g., WebEx Teams) preferred.
• Excellent project management, organizational, diplomacy, interpersonal, analytical, and critical thinking skills required.
• Some travel and evening/weekend work required, along with the need for flexibility in arranging work schedule to accommodate physicians’ availability.

Benefits

Click to see all benefits offered: https://downloads.aap.org/DOHRAS/BenefitsAtAAP.pdf

Pay

A reasonable estimate of the current base pay range for this position is $63,438.82 - $66,963.26.

Schedule

The AAP offers a hybrid work environment of 40% of work time in the office per month.