Social Media Content Manager Intern

About the role

As a Social Media Content Manager Intern at Ellie Mental Health, you'll share our vision for improving and expanding access to quality mental health care and thrive in an environment driven by our core values of authenticity, humor, compassion, creativity, acceptance, and determination. You’ll be utilizing your social media and marketing skills to help drive brand awareness for our brand new outpatient mental health clinic in our local community as a means to ultimately help facilitate filling any gaps and shortfalls in our therapists’ caseloads as well as help drive partnerships with local client referral partners and organizations. We are looking for someone to help us build an online presence that gives off a vibe that aligns well with all of our core values—especially authenticity and humor!

Company Background

Ellie Mental Health was founded in 2015 by Erin Pash, LMFT and Kyle Keller, LICSW when they opened the first Ellie clinic in Minneapolis. Since then, the Ellie Fam has continued to grow with multiple clinics in Minnesota and a growing number of locally owned and operated clinics across the country. Ellie was proudly founded on the principle of destigmatizing mental health. The mental health industry is full of barriers, and we’ve made it our goal to fill the gap and find innovative ways to break down these barriers for the communities we serve.

Responsibilities

• Planning: Building out a multi-month social media content calendar of planned content posts throughout each week.
• Creating: Taking your newly created social media content calendar and creating all of the content using nice-looking and thoughtfully worded posts.
• Posting: Scheduling all of the content in our online social media content calendar scheduling tool, Soci (we will teach you how to use this!).
• Engaging: Appropriately engage with users who interact with your newly created content in a way that is in line with our brand voice and core values.
• Report: Create periodic engagement reports to discuss with Ellie’s Clinic Owner.
• Other: The potential to help out with other online marketing channels such as a periodic newsletter, etc.

Requirements

• Strong interest in building content around Facebook, Instagram, LinkedIn, TikTok and other social media platforms.
• A portfolio of work showing your aptitude for successfully using said social media accounts (e.g. website portfolio, personal or professional social media account, etc).
• Self-motivated and able to quickly understand and execute upon tasks without the need for a ton of supervision (i.e. OK with being fairly autonomous).
• Proactively identifies unmet opportunities and develops solutions.
• Share our deep passion for therapy and mental health awareness.
• A ‘people person’ with great communication skills and the ability to moderate and encourage conversations with our community.
• Ability to be both creative and analytical while thinking outside the box and experimenting with new ideas.

Preferred Qualifications and Skills

• Strong social media copywriting skills.
• Strong social media image-and-video-taking skills (with smartphone or other).
• Strong sense of design.
• Understanding and workable knowledge of Adobe's Creative Suite (i.e. Photoshop, Illustrator, InDesign) and/or Canva.

Schedule

~5–15 hours per week. Estimated duration: 2–3 months. Start and end dates are flexible.

Location

While our new clinic is located in Wexford, PA (just north of Pittsburgh), this is primarily a remote position (although the intern is welcome to come work at our clinic as often as they would like to). The position may require the intern to visit the office from time to time, especially when it comes to creating content that showcases the clinic or areas around the clinic.

Compensation

Unpaid. This is an unpaid position. However, most universities offer their students either a stipend or academic credit related to completing unpaid internships. We highly recommend reaching out to your university career center to learn more about how you can take advantage of such arrangements.

Employee Experience

We take care of our people. It’s that simple. From investing in their financial future, to providing wages that shatter the ceiling in our industry to reasonable caseload expectations, we ensure that our people are happy. Happy employees do better work and provide better client care! No matter what it is that you do in your mental health career at Ellie, our clients depend on us cultivating an environment where our employees can thrive so that they can thrive too!

Y’all, jobs in mental health are tough jobs with a high risk of emotional fatigue and burnout. At Ellie, we use all of our core values of humor, creativity, authenticity, acceptance, determination, and compassion not just out in our communities, but we turn them inwards too! Our employees have clear growth paths for advancing their careers. We have created a culture that reminds us that our employees are our leaders!

Company Structure

Ellie is a socially responsible for-profit business, which allows us to be flexible and responsive to our community’s needs. Many mental health and wellness-focused companies are non-profits or government agencies, which rely on the general public, grants, or large donors for funding. This model often results in little creativity and lower compensation for employees, promoting a work culture that just makes people feel “blah.” Feeling blah doesn’t help employees stay motivated, engaged, or even in their jobs for a very long time! So we created a new model: one that puts flexibility, innovative decision-making, creativity, and our people first, while remaining a socially conscious and responsible for-profit business focused on changing how we treat mental health. In short, we’re just people helping people.