Social Media Content Creator Intern

About the Role

The Kalamazoo Marketing Coalition is a group of marketing professionals who are passionate about promoting Downtown Kalamazoo and Greater Kalamazoo. Made up of members from the City of Kalamazoo, Discover Kalamazoo, Greenleaf Hospitality Group, and Southwest Michigan First, the Kalamazoo Marketing Coalition meets to align marketing needs and goals, discuss cohesive strategies, and connect to ensure unified promotion of attractions and events happening in and around Downtown Kalamazoo.

Social Media Content Creator Interns will work directly with Discover Kalamazoo on behalf of the Kalamazoo Marketing Coalition to create content showcasing attractions, eateries, festivals, events, and more in Kalamazoo to strengthen the connection between local universities and the community. Interns will produce photos and short-form videos, sharing their experiences around Kalamazoo from a student-friendly, authentic perspective.

Responsibilities

• Capture content around a variety of themes, not limited to: Everyday life in Kalamazoo, Food & Beverage, Arts, Culture, & Community, Seasonal Features & Events, Sports & Recreation
• Produce short-form video content such as Instagram Reels and YouTube Shorts in addition to standard static social media posts
• Capture eye-catching photography for planned social media posts
• Attend weekly marketing meetings with designated organization members to discuss ideas for social media content strategy
• Bring forward ideas that resonate with student audiences
• Participate in the training of social media strategy and brand guidelines for designated organizations

Ideal Candidates

• Interest in social media, storytelling, and/or digital content
• Attention to detail and ethical judgement
• Creative and self-motivated
• Demonstrate familiarity with campus life and Kalamazoo attractions or interest in things to do in Kalamazoo
• Have a strong social media presence on campus and the ability to influence peers through authentic, engaging content

Benefits

• Opportunity to gain experience in social media marketing and content strategy
• Work with reputable organizations in the tourism and hospitality industry
• Gain vital experience for your resume and portfolio
• Showcase student voices across social media platforms

Pay & Schedule

• Hybrid work schedule with some time in-person at Discover Kalamazoo and out in the community, and sometimes working remotely
• Expected 5 – 10 hours per week
• Expected pay is $15.00 per hour
• This Internship will take place during the Fall 2026 semester, with potential of continuing through the Spring 2027 semester