Social Media Content Creator

About the role

Use your marketing skills to change the world for animals. PETA is seeking a Social Media Content Creator to contribute to our growing social media presence across platforms including X/Twitter, Facebook, Instagram, and TikTok. PETA’s social team comprises creators, coordinators, and managers who strategize and create engaging content that spreads awareness for animals in need. Our work has been featured in media outlets such as Late Night with Seth Meyers, CNN, The New York Times, and The Late Show with Stephen Colbert. One post can reach over one million people, offering a significant impact.

Responsibilities

• Collaborate and brainstorm with social media team members to create compelling, emotionally evocative content for Instagram, X/Twitter, Facebook, and TikTok.
• Align content with priorities from other departments to highlight PETA’s biggest issues, ensuring posts are engaging, factually accurate, and emotionally compelling.
• Analyze content performance and audience response, iterating to improve and replicate success while growing the follower base.
• Research current social media trends, memes, and real‑time events, applying them creatively to PETA’s campaigns.
• Post timely content, including urgent breaking news, which may require availability on holidays, weekends, and late evenings.
• Gather on‑location content (e.g., at local vegan restaurants or protests) as needed.
• Perform any other duties assigned by the supervisor.

Requirements

• Reliable transportation (car or public transit) for on‑the‑spot content collection.
• Bachelor’s degree in marketing, advertising, communications, graphic design, or related field, or equivalent experience.
• Proven experience creating social‑media content for brand pages with measurable engagement and analytical insight.
• Deep understanding of Instagram, X/Twitter, TikTok, and Facebook audiences and how to craft captivating content for each.
• Familiarity with Adobe Creative Cloud (Photoshop, Premiere) is a plus.
• Excellent writing and organizational skills; ability to capture attention in under three seconds.
• Ability to work quickly, prioritize tasks, handle multiple projects, and meet tight deadlines under pressure.
• Strong knowledge of PETA campaigns and animal‑rights issues; commitment to PETA’s philosophy and a vegan lifestyle preferred.
• Self‑motivated, able to work independently and as part of a team, and open to feedback.

Pay

The hourly pay range for this position is $19.45 – $24.93, with the final rate determined by experience and cost of living in the candidate’s location.