Social Media Content Creation Specialist (part-time/28 hrs per week)

Social Media Content Creation Specialist

Brigham Young University (BYU) is seeking a creative, strategic, and highly skilled social media professional to serve as the primary content creator for the university’s official social media channels. This position plays a pivotal role in shaping the online presence of Brigham Young University through compelling storytelling, short-form video, and engaging digital content that reflects the university’s mission and values.

What You Will Be Doing In This Position

• Serve as the primary content creator for BYU’s official social media channels, developing engaging photo, video, and short-form content that tells the story of the university.
• Conceptualize, film, edit, and publish high-quality short-form videos and other multimedia content optimized for social platforms.
• Identify and pursue compelling storytelling opportunities by collaborating with students, faculty, staff, and campus partners.
• Source and curate high-quality user-generated content.
• Collaborate with the social media team to develop and execute content strategies that support university priorities and highlight BYU’s unique mission.
• Analyze social media performance and provide recommendations based on analytics and audience insights.
• Monitor social media comments and messages and assist with community management.
• Collaborate with and provide shared oversight of student social media interns

Required Qualifications

• Bachelor’s degree in Public Relations, Advertising, Communications, Marketing, Digital Media, or a related field
• Proven experience managing social media accounts and creating content for digital platforms
• Demonstrated experience creating, filming, and editing short-form video content for social media
• Strong proficiency with video editing software
• Exceptional written and verbal communication skills
• Strong understanding of social media platforms, trends, and content best practices
• Experience using social media analytics and applying data to inform content decisions
• Able to work independently while also collaborating effectively with a team
• Strong organizational skills and the ability to manage multiple projects and deadlines

Preferred Qualifications

• Experience in digital storytelling within the higher education vertical
• Some proficiency of graphic design and/or photography
• Experience supervising or mentoring student employees or interns
• Experience with social listening, community management, and content strategy development

What We Offer In Return

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Employee assistance program, available to the employee and all members of their household
• May be eligible for tuition benefits after two years
• Access to the library
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU