Social Media/Content Creation Internship

About the role

The Social Media/Content Creation Intern will work closely with management and various members of the organization, focusing on week-to-week social content calendar planning, content posting, and short-form video editing for the Minnesota Wind Chill. They will gain valuable insight into various aspects of a professional sports organization. This individual will support the team in telling the story of our brand through top-quality content and short-form video across all our social media platforms, working closely with our graphic designer to bring that content to life. The successful candidate will be able to thrive in a fast-paced environment while maintaining a consistent structure, can-do attitude, and top-notch creative execution. Moreover, this individual must take initiative independently and manage ambiguity while embodying the vision, mission, and core values of the Minnesota Wind Chill.

Responsibilities

• Developing effective content, promotion, engagement, and conversion strategies.
• Manage and maintain the social media content calendar, planning and scheduling posts across platforms.
• Create engaging digital content such as short-form videos and other multimedia.
• Edit short-form video for various projects, including games, training sessions, and other Minnesota Wind Chill events.
• Conceptualize video features for the Minnesota Wind Chill digital channels.
• Partner closely with the graphic designer to prepare, schedule, and publish content that aligns with the overall goals of the brand.
• Maintain up-to-date knowledge of industry trends and best practices in digital content creation.
• Archive and organize all footage and material.
• Create and curate a unique and engaging "story" that compels people to interact with the brand, and ultimately purchase merchandise or attend events hosted by the Wind Chill.
• Must live in or able to reliably commute to Minneapolis/St. Paul for team activities and individual player content capture.
• Other duties as assigned to support the Creative Department.
• Managing Day-to-day Social Media & Marketing Activities
  • Planning, generating, and publishing relevant, original content daily
  • Maintaining the editorial calendar and posting schedule – including short-term posts like Instagram Stories and Snapchat
  • Participating in live videos
  • Working with the graphic designer to ensure digital assets are consistent with brand positioning and company values
  • Controlling community management - monitoring, reposting, responding to online comments and reviews, etc.
  • Building, testing, and optimizing paid social media campaigns

Qualifications

• Experience creating sports social content for platforms including Facebook, Instagram, Twitter/X, TikTok, YouTube, and LinkedIn
• Ability to create fun content with the players
• Experience editing video and creating a wide variety of content for social media and beyond
• Excellent communication skills
• Must be self-motivated, detail oriented, and have a sense of accountability
• Must have reliable transportation and a valid driver's license
• Must reside in the Minneapolis/St. Paul area and be able to attend all Wind Chill home games (May-August), as well as occasional weekend and/or Tuesday evening practices during the season.

Schedule

Timeframe: October 2026 - September 2027. Hours: 5-10 hours/week, including all Minnesota Wind Chill 6-7 Home Games (May 2027 -