Social Media & Content Coordinator

We are seeking a Social Media & Content Coordinator to implement a cohesive multi-platform content strategy through daily management of FAI’s social media channels. This role focuses on driving brand awareness by transforming medical success into accessible, high-impact storytelling.

Responsibilities

• Social Media Management & Community Engagement
  • Platform Ownership: Execute daily social media operations across multiple platforms (Instagram, Facebook, TikTok, LinkedIn, Reddit, YouTube, etc.), ensuring a balance of medical authority and powerful storytelling.
  • Community & FAQ Management: Act as the voice of FAI in comments and Direct Messages (DMs). Ensure social responses and FAQs are always up-to-date, medically accurate, and reflect current organizational protocols.
  • Trend Monitoring: Stay at the forefront of social trends and platform updates, identifying creative ways to leverage them within the context of a healthcare brand.
• Content Strategy & Execution
  • Monthly Planning: Partner with the internal team to develop comprehensive monthly content calendars well in advance to ensure a consistent and proactive posting cadence.
  • Strategy Collaboration: Partner with the Director of Marketing & Growth to develop and refine channel-specific strategies.
  • Cross-Channel Integration: Ensure social efforts align with an overarching content strategy, including the FAI newsletter, general emails, and internal communications to other departments.
  • Creator Collaboration: Work closely with the content creator to maximize the utility of video and photo assets, ensuring content is leveraged effectively across all platforms.
• Analytics, Reporting & Training
  • Data-Driven Insights: Produce detailed monthly analytics reports tracking growth, engagement, and conversion, providing actionable insights to optimize future performance.
  • Continuous Improvement: Commit to ongoing professional development, including the successful completion and maintenance of the HubSpot Social Media Strategy Certification to manage scheduling and social listening.
  • Internal Activations: Support on-site clinic activations and internal communications to capture "real-world" moments of food freedom.
• Other duties as assigned.

Requirements

• Experience: Previous experience in a social media role, ideally within a healthcare, science, or high-stakes lifestyle brand.
• Education/Certification: Bachelor’s Degree, preferred.
• Communication: Exceptional writing and editing skills.
• Technical Skills: Proficiency in Canva (using the FAI + TPIRC Brand Kit), HubSpot, and social media scheduling/analytics tools.
• Mindset: A proactive learner who seeks continuous training and process improvement.

Benefits

• Competitive salary
• 401(k) with employer match
• Medical, dental, and vision insurance
• Generous paid time off
• Company-paid holidays
• Sponsored employee events
• Individualized training and career growth opportunities

Schedule

Full-Time; Monday - Friday (Onsite)

About Us

Founded in 2015, the Food Allergy Institute (FAI) is a cutting-edge research and clinical care center revolutionizing food allergy treatment. Our Tolerance Induction Program™ is the first of its kind, bringing patients to the point where they can eat whatever they want, whenever they want, without having to worry about any kind of reaction. The success of FAI is built on years of development involving proprietary biomarkers, data analytics, and modeling systems which allow unique patient-specific therapy to be deployed in the clinic setting and at home safely.

Why Join FAI?

The Food Allergy Institute (FAI) is home to innovative thinkers, problem solvers, and passionate leaders who are transforming the world of food allergy treatment. Our work is life-changing for patients and their families, and every member of our team plays a vital role in supporting our mission. With over 180 employees, our diverse team includes physicians in the specialties of Pediatrics, Pulmonary, Allergy & Immunology, Emergency Medicine, as well as Nurse Practitioners, Physician Assistants, and a PhD-level research team. At FAI, you'll be part of a team dedicated to making a real impact, with access to cutting-edge technology, competitive salaries, comprehensive benefits, and endless opportunities for professional development and career growth.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is required to walk between multiple office locations that include the use of stairs (elevator is only available in some instances). This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.