Social Media Consultant – Luxury Products & Services

About the RoleOur client is looking for a rockstar Social Media Consultant to help build and elevate their presence in the luxury products and services space.The ideal candidate will bring a strong combination of social media strategy, content creation, luxury brand experience, and platform expertise. You will help determine what content the brand should be creating, develop compelling content, and ensure it is effectively distributed across the right social platforms to reach the right audience.This is a hands-on opportunity for a creative and commercially minded social media professional who understands how to make a luxury brand stand out, look premium, and generate meaningful engagement. Key ResponsibilitiesDevelop and execute a social media strategy tailored to a luxury brand and its target audience.Identify the right content topics, formats, messaging, and storytelling approaches for the brand.Create and/or manage the creation of high-quality social content, including short-form videos, Reels, carousels, posts, and Stories.Manage and distribute content across relevant platforms such as Instagram, TikTok, YouTube, LinkedIn, Pinterest, and emerging platforms.Develop and maintain a strategic content calendar and consistent publishing schedule.Understand platform-specific best practices, trends, algorithms, and audience behaviors.Identify relevant social trends and translate them into content that fits a premium/luxury brand identity.Ensure content maintains a sophisticated, aspirational, and consistent brand voice and visual identity.Work with photographers, videographers, designers, internal teams, and external creative partners as required.Research competitors and leading luxury brands to identify content opportunities and emerging trends.Track social media performance and use analytics to optimize content, engagement, reach, and audience growth.Recommend new platforms, content formats, and creative strategies that can increase brand visibility and desirability.Help turn the client's products/services into compelling stories that resonate with high-value and affluent audiences. Requirements3+ years of experience in social media, content strategy, digital marketing, or a related field.Demonstrated experience working with luxury, premium, or high-end brands/products/services.Strong understanding of luxury consumer behavior, positioning, aesthetics, and storytelling.Proven experience creating content that generates strong reach, engagement, and audience growth.Strong knowledge of Instagram, TikTok, YouTube, LinkedIn, and other major social platforms.Excellent content creation, copywriting, and storytelling skills.Strong visual sense and understanding of what makes content feel premium and aspirational.Ability to identify trends while maintaining the brand's unique identity.Analytical mindset with the ability to use social media metrics to improve performance.Strong communication, organization, and project management skills.Ability to work independently and take ownership of the complete social media process. Ideal CandidateThe ideal candidate is someone who genuinely lives and breathes social media and understands what makes people stop scrolling, engage, share, and ultimately become interested in a brand.You should be able to look at a luxury product or service and answer:What should we say? How should we show it? Where should we publish it? And how do we make people care? Experience in luxury fashion, jewelry, watches, automobiles, hospitality, luxury travel, premium real estate, beauty, lifestyle, private services, or other high-end consumer categories is highly desirable.