Social Media Community Manager

Responsibilities

• Maintain and enhance the brand’s online presence across various social media platforms.
• Create and manage content, including graphics, photos, and videos, to engage the audience.
• Engage with followers through comments, messages, and mentions, fostering a loyal community.
• Identify and cultivate relationships with influencers, brand advocates, and potential collaborators.
• Collaborate with the content team to develop and schedule posts that align with brand voice and objectives.
• Develop and execute social media campaigns that support overall marketing goals.
• Track and analyze social media performance metrics, such as engagement, reach, and follower growth.
• Stay updated on industry trends, platform updates, and new tools to refine social media strategies.
• Proactively handle potential PR issues and negative feedback, working with internal teams to craft responses.
• Coordinate with marketing, sales, and customer service teams to ensure consistent messaging.
• Work with design and content teams to create creative assets for campaigns.

Requirements

• Strong understanding of major social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter).
• Exceptional written and verbal communication skills.
• Proficiency in social media management tools (e.g., SEMrush, Hootsuite, Sprout Social, Buffer).
• Basic graphic design and video editing skills (e.g., Canva, Adobe Creative Suite).
• An analytical mindset with the ability to interpret data and make informed decisions.
• A creative thinker with the ability to identify trends and produce engaging content.
• Strong organizational skills and attention to detail.

Preferred

• Experience in community management or customer service.
• Knowledge of SEO principles and content marketing strategies.
• Familiarity with social media advertising and paid campaigns.