Social Media Community Manager

Key Responsibilities

• Manage day-to-day community engagement across multiple brand social channels.
• Monitor and respond to incoming comments, direct messages, tags, mentions, and consumer conversations across platforms including Instagram, TikTok, Facebook, and other relevant social channels.
• Proactively identify and engage in relevant social conversations where the brand has a natural role to participate.
• Maintain each brand’s distinct voice while ensuring responses feel human, timely, and platform-appropriate.
• Escalate consumer issues, sensitive topics, legal concerns, product questions, and reputational risks through the appropriate internal channels.
• Track recurring consumer questions, feedback, complaints, sentiment, and social themes to help inform content, brand, and product teams.
• Support real-time engagement around campaigns, cultural moments, product launches, events, and trending conversations.
• Partner with the content team to identify opportunities for reactive content, comment-led content, FAQs, and community-driven insights.
• Help maintain community management guidelines, response frameworks, escalation protocols, and brand voice documentation.
• Provide regular reporting on community activity, sentiment, engagement themes, and opportunities for improvement.

Ideal Experience

• 2 to 4 years of experience in social media community management, social engagement, consumer care, or brand social media.
• Experience managing social communities for multiple brands, ideally in food, CPG, lifestyle, retail, entertainment, or culturally driven categories.
• Strong writing skills with the ability to shift tone by brand, platform, and situation.
• Comfortable responding quickly while maintaining good judgment and brand safety.
• Experience working with social media management tools, publishing platforms, inbox tools, and reporting dashboards.
• Ability to identify when a conversation is an opportunity, a risk, or something that needs to be escalated.
• Strong understanding of Instagram, TikTok, Facebook, and emerging social behaviors.
• Organized and dependable, with the ability to manage multiple streams of communication at once.
• Comfortable working cross-functionally with brand, legal, consumer affairs, creative, and agency teams.

About The Opportunity

This is an exciting opportunity for a social media professional who enjoys being close to the consumer, understands brand voice, and knows how to engage authentically across fast-moving social channels. The right person will play an important role in helping multiple consumer brands show up in a thoughtful, timely, and culturally relevant way online.

Additional Details

• This role is Hybrid in Hopkins, MN.
• This is a contract-to-hire role with full benefits (health, dental, vision, 401K match, and PTO).
• Pay range is $35-$40/hr or $73,000 to $83,000/yr.