Social Media & Brand Marketing Manager

About the role

Reporting to the VP of Digital Marketing, this is a hands-on, high-ownership role on a lean team. You'll move fluidly between big-picture brand thinking and in-the-weeds execution, often on the same day. We're looking for someone who's worked closely with founders before, brings ideas to the table rather than waiting for direction, and can pitch a concept in the morning and shoot content that afternoon.

What you’ll do

• Own and evolve content strategy across Instagram, TikTok, Facebook and YouTube
• Build and execute the weekly/monthly social calendar, including launches, promotions, and partnerships
• Create, source, script, shoot, and post content daily
• Work directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpoints
• Support brand partnerships and influencer initiatives end-to-end
• Monitor and engage community: comments, followers, and UGC on a daily basis
• Track platform performance and translate data into actionable strategy
• Embody and foster The Class brand voice across all consumer touchpoints
• Act as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative — translating brand strategy into tangible content and campaigns
• Lead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, managing outreach and relationships, and reporting on outcomes

Qualifications

• A brand-centric storyteller with a genuine marketing mindset
• Proactive and opinionated -- you advocate for your ideas
• Scrappy and resourceful, with an entrepreneurial approach
• Comfortable with ambiguity in a fast-moving, founder-led environment

Who you are

• Minimum of 5 years of related social media experience, with an emphasis on short-form reel content
• A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered
• Experience with short-form reel content required
• Experience growing Youtube accounts (either professional or personal) is preferred, but not required
• Proven ability to uncover and implement emerging trends
• Worked in high-level content strategy and hands-on production. Experience on camera preferred
• Experience working in fast-paced, founder-led, start-up environments
• Video production experience—you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere, Capcut, and/or Descript

Additional Information

• Salary
• The approximate salary range for this position is $95,000–$105,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands.
• What we offer
• - Unlimited paid vacation policy
• - Flexible in-office/remote working environment with approximately 3 days in the office
• - Medical, dental, vision, & 401K plan
• - A free digital subscription, studio attendance, and employee discounts on all retail products
• - A dynamic, creative, fun, and kind work environment centered around the workout method