Social Media and Public Relation Executive Freelance

About the role

Increase hotel marketing communication across social media platforms to engage audiences in relevant conversations and coordinate all public relations activities.

Responsibilities

• Oversee and manage social media accounts (Twitter, Facebook, LinkedIn, Instagram, Google, and other channels) in accordance with hotel standards.
• Develop and execute strategies to promote the hotel across social media networks using various social media marketing tools in a global environment.
• Run high-priority social creative campaigns, media engagement, and third-party collaborations, ensuring alignment with brand marketing plans.
• Reflect the hotel’s style and tone of voice across all social media marketing to ensure content and conversations match audience needs.
• Create, assimilate, and distribute content on social media networks as appropriate.
• Advise and participate in the development and delivery of a social media strategy for hotel products and services.
• Conceptualize and execute social media campaigns, contests, and other initiatives.
• Source content and supply copy and images for blogs, email, website, and social media campaigns.
• Create assets (images, GIFs, videos) for use across social media channels in line with marketing priorities.