Social Media and PR Manager - MLOA coverage 6-month temporary position
Position Summary
We are seeking a high-impact, hands-on Social Media & PR Manager to lead how Cuisinart shows up across organic social, influencer marketing, and earned media. This role sits at the intersection of brand storytelling, culture, and commerce, responsible for translating product innovation and key business moments into compelling narratives that drive engagement, visibility, and conversion.
Key Responsibilities
Lead development and execution of the social content calendar, ensuring alignment with product launches, retail priorities, and seasonal moments.
Deliver consistent, premium brand storytelling across platforms, maintaining voice, tone, and visual identity.
Drive always-on engagement through community management, partnerships, and recurring activations (e.g., contests, collaborations).
Optimize content effectiveness through strong product linking strategy, informed by distribution, ratings, and reviews.
Influence and approve user-generated content (UGC), ensuring compliance and brand alignment.
Build and execute influencer strategies that amplify priority launches and key commercial initiatives.
Develop clear campaign briefs with defined deliverables, timelines, and performance KPIs.
Partner with retail teams (Amazon, Target, Costco) to deploy creator-led programs that support sell-through.
Manage influencer product seeding and maintain an organized, scalable content asset library.
Lead PR planning and execution, including press releases, media outreach, and product sampling programs.
Align PR timing with innovation pipelines, marketing campaigns, and retailer strategies.
Identify and activate real-time and cultural opportunities to elevate brand relevance.
Oversee product placement opportunities across entertainment and media.
Monitor brand sentiment using social listening tools; proactively flag risks and identify opportunities.
Support retail media integration by aligning editorial storytelling with key selling periods.
Deliver monthly earned media reporting with actionable insights.
Lead and manage social and PR agencies, ensuring high-quality execution and continuous optimization.
Partner closely with Brand, Creative, eCommerce, Trade, and Retail Media teams to deliver integrated programs.
Develop clear, compelling presentations showcasing performance, insights, and strategic recommendations.
Ensure operational excellence through strong planning, communication, and on-time delivery across initiatives.
Qualifications/skills
Bachelor’s degree in Marketing, Communications, or related field
5+ years of experience across social media, influencer marketing, and/or public relations
Deep understanding of key platforms (Instagram, TikTok, YouTube, Meta, Reddit) and emerging channels
Proven ability to manage multiple workstreams in a fast-paced environment
Strong project management, communication, and storytelling skills
Analytical mindset with a focus on performance and outcomes
Proficiency in Microsoft Office; experience with tools like Sprout Social and Monday.com is a plus