Jobs · New Jersey

Social Media and Digital Content Supervisor

Bridge Marina, Inc. · Lake Hopatcong, NJ · 1 mo ago
HybridFull-time
We need to output HTML fragment with sections: Benefits, About Bridge Marina, How We Operate this Role, What You'll Do, Some Skills..., Requirements. Use

for each heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. Do not repeat job title. No Job ID. Remove boilerplate. Ensure we only include sections with real content. We need to parse the posting. First line: "Benefits: Training & development401(k) matchingBonus based on performanceCompany partiesCompetitive salaryEmployee discountsOpportunity for advancementPaid time offHealth insuranceVision insuranceDental insurance". This is a list of benefits. So we need a Benefits section with

    Benefits

    then
    • each benefit. But note the formatting: "Training & development401(k) matching" maybe missing space. Should treat as separate items? The list appears concatenated: "Training & development401(k) matchingBonus based on performanceCompany partiesCompetitive salaryEmployee discountsOpportunity for advancementPaid time offHealth insuranceVision insuranceDental insurance". We need to split logically: Training & development, 401(k) matching, Bonus based on performance, Company parties, Competitive salary, Employee discounts, Opportunity for advancement, Paid time off, Health insurance, Vision insurance, Dental insurance. We'll output each as
    • . Next: "About Bridge Marina Bridge Marina runs two of New Jersey's most active marina operations, one on Lake Hopatcong (freshwater) and one in Highlands on Sandy Hook Bay (saltwater). We're a full boating ecosystem: boater education, training, rentals, a boat club, boat sales, service, and storage, year round, all feeding into each other. Most marinas do one or two of these well. We do all of them, and we're growing." That's prose. So

      About Bridge Marina

      then

      ...

      . Next: "How We Operate this Role: We believe in learning as we go, and that shows up in how this role, and our social media, actually works. You'll post good content, then see what the platform tells you: views, likes, comments, shares. You'll bring that feedback back to the team and our Content Creator with ideas for what to make or edit next, post again, and see how it lands. When something clearly resonates, you'll help turn it into a paid ad tied to whatever campaign or funnel we're running. Then you do it again, a little sharper each time. It's a genuinely collaborative process, and content oversight, the calendar, email, and ads all follow that same rhythm across different channels." Prose. So

      How We Operate this Role

      ...

      . Next: "What You'll Do Content oversight is a large part of the role. You'll schedule out 60+ pieces of content per day, using our team's scheduling software, across our five main, active platforms (Facebook, Instagram, TikTok, YouTube, Linked In) as well as a focus on Google Business Profiles, X, Pinterest and Threads). Most raw assets come from our team, and your job is to tailor those into platform-specific posts and get them posted. Review ongoing content daily for anything that's overperforming, seek to understand why, and share that understanding with the team so it shapes what gets created and edited next. Run ads behind our best-performing content and analyze how they do. Content calendar strategy is how you'll run the operation day to day. You'll own the brand's content calendar, make sure what we're posting actually serves our strategy, and adjust when it's not working. That includes watching social platforms for trends worth jumping on, or worth skipping, and working with the team in advance so production lines up with the calendar. Email marketing runs about 1 to 2 times a week depending on season. Treat it as another platform: send, learn, fix, repeat loop, often paired with our best-performing social video. You'll own the email calendar and strategy, work with the team and templates to draft emails, schedule them, and review analytics for what to adjust next time. Boat inventory oversight happens 1 to 2 times a week depending on season. You'll own our online boat listings, make sure photos, descriptions, and details are accurate, and keep everything current. Hands-on content creation comes up occasionally or 1 to 2 times per week depending on season. This connects directly to the content oversight above: you need to know how to pull a still for a standalone post, assemble stills or short clips into a finished piece (carousel, single post, short-form video), add captions and finishing touches, then schedule and monitor it. Website calendar updates happen about once a week, keeping our events calendar accurate and current. You're part of the marketing team driving the business model and culture here, not a standalone content poster. You'll work closely with the marketing team day to day, and connect with the rest of the business as needed to understand what's actually happening on the ground, so the content reflects it." We need to break into paragraphs maybe. Use

      for prose. Could also have lists for duties? The description includes many duties but not bullet list. Could we convert to

      • for list of duties? The instruction: Use
        • for any list of duties/requirements/benefits. The "What You'll Do" section includes many duties but not explicitly a list. Could we treat each sentence as a list item? Might be overkill. Probably better to keep as prose paragraphs. However we could identify bullet-like items: schedule out 60+ pieces..., Review ongoing content..., Run ads..., Content calendar strategy..., Email marketing..., Boat inventory oversight..., Hands-on content creation..., Website calendar updates..., You're part of the marketing team... Might be better as
          • . But the instruction says "any list of duties/requirements/benefits". If the original is not formatted as a list, we shouldn't invent list. So keep as prose. Thus

            What You'll Do

            then maybe multiple

            paragraphs. We'll split into logical paragraphs. Next: "Some Skills, Knowledge, and Characteristics for This Role Are: Genuinely collaborative; this is a pod, not a solo seat, and thrives on building on other people's work. Sharp communicator; can translate and communicate performance data into clear, specific direction for a creative team. Organized: able to run a 60+ post a day, multi-platform calendar without losing track of what's live and where. Self-directed; comfortable setting daily priorities and getting content out without waiting on approval for every post. Analytical and curious; wants to know why something worked, not just that it did. Calm under volume and moving workload; doesn't get rattled by a full plate. Attention to detail: careful and thorough, especially where accuracy matters (listings, captions, scheduling) but also understands that sometimes 1 greater than 0. Personally engaged with social media and aware of what's trending in the broader culture. Open to change; comfortable adjusting direction as data and trends shift. Friendly, dependable, and a strong fit for a small, close-knit team. Guiding oneself without constant supervision and getting things done." This is a list of skills. Could be formatted as

            • . Since it's a list separated by periods, we can convert each sentence to
            • . Use

              Some Skills, Knowledge, and Characteristics for This Role Are

              then
              • ... each. Next: "Requirements 2+ year experience managing social media accounts at meaningful volume and scale. 1 year Experience running paid social ads and reading campaign performance data. Proficiency with posting and editing tools Familiarity with email marketing platforms and scheduling tools. Boating, outdoor recreation, or hospitality industry experience preferred, not required." We need a Requirements section with list. So

                Requirements

                then
                • each. Next: "Work schedule: full-time, 40 hours per week, with flexibility. We offer health care benefits, retirement benefits with company contribution, vacation benefits, sick time benefits, and the added perks that come with working at a marina, boat access, staff events on the water, and more. Starting compensation is listed on this posting and varies based on your skills, ability, and experience. Overtime and incentives are available. Advancement and increases are available and encouraged. Flexible work from home options available." We have some info about schedule, compensation, etc. The instruction: only include Pay/Schedule/Benefits sections if posting actually states them. Benefits we already have. Schedule: they mention "Work schedule: full-time, 40 hours per week, with flexibility." That's schedule info. So we should include a Schedule section with that info. Pay: they mention "Starting compensation is listed on this posting and varies based on your skills, ability, and experience." That's vague, not a specific number or range. The instruction says never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Here they say varies based on skills... that's essentially "varies". That's placeholder. So we should NOT create a Pay section. Benefits we already have. Schedule we have concrete: full-time, 40 hours per week, with flexibility. So we can include Schedule section. Also they mention "Flexible work from home options available." That could be part of Schedule or maybe separate? Could include in Schedule. Thus we add

                  Schedule

                  Full-time, 40 hours per week, with flexibility. Flexible work from home options available.

                  We also have mention of "We offer health care benefits, retirement benefits with company contribution, vacation benefits, sick time benefits, and the added perks that come with working at a marina, boat access, staff events on the water, and more." That's additional benefits beyond the earlier list. Could incorporate into Benefits section as extra items. We'll add those as list items. Thus Benefits list: Training & development, 401(k) matching, Bonus based on performance, Company parties, Competitive salary, Employee discounts, Opportunity for advancement, Paid time off, Health insurance, Vision insurance, Dental insurance, Health care benefits, Retirement benefits with company contribution, Vacation benefits, Sick time benefits, Boat access, Staff events on the water. But note "Health care benefits" may duplicate Health insurance etc. But we keep as separate. We need to ensure we don't duplicate. We'll just add them. Now produce HTML fragment. Structure:

                  Benefits

                  • Training & development
                  • ... etc.

                    About Bridge Marina

                    ...

                    How We Operate this Role

                    ...

                    What You'll Do

                    ...

                    maybe multiple paragraphs. We could split into two paragraphs: first about content oversight etc, second about email marketing etc, third about boat inventory etc, fourth about hands-on content creation etc, fifth about website calendar updates etc, sixth about being part of marketing team. We'll just make one big paragraph? Might be long but okay. Better to split for readability. We'll create paragraphs separated by blank lines. Now Skills section:

                    Some Skills, Knowledge, and Characteristics for This Role Are

                    • Genuinely collaborative; this is a pod, not a solo seat, and thrives on building on other people's work.
                    • ... etc. Requirements:

                      Requirements

                      • 2+ year experience managing social media accounts at meaningful volume and scale.
                      • 1 year Experience running paid social ads and reading campaign performance data.
                      • Proficiency with posting and editing tools
                      • Familiarity with email marketing platforms and scheduling tools.

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