Social Media and Content Lead

About the Role

The Social Media & Content Lead owns Grunt Style’s day-to-day organic social presence, including the social calendar, platform strategy, content creation, publishing, and performance reporting. This role creates engaging, relevant, and on-brand content across all organic channels, working cross-functionally with Creative, Brand, E-commerce, Influencer, Merchandising, and Marketing teams. The ideal candidate is a social strategist and hands-on creator who understands platform performance, acts on trends quickly, and is skilled in concepting, shooting, editing, and publishing content.

Responsibilities

• Social Calendar & Cadence: Own the master social content calendar and posting cadence across primary channels, aligning with the marketing calendar and coordinating cross-functionally.
• Organic Strategy & Channel Management: Manage day-to-day organic social strategy, defining Grunt Style’s presence on each platform while maintaining brand voice and visual identity.
• Content Creation: Concept, shoot, and edit original social-first content (short-form video, Reels, TikToks, Stories, product videos, skits, memes, and behind-the-scenes).
• Trends & Reactive Content: Monitor platforms, internet culture, and emerging formats; execute timely, on-brand content while balancing planned campaigns.
• Publishing & Asset Management: Schedule and publish content with accurate creative, copy, links, and tags. Repurpose existing assets and maintain an organized content library.
• Paid-Social Creative (Support): Create content for paid advertising, collaborate with paid media teams, and maintain knowledge of Meta Business Suite.
• Performance & Reporting: Track organic social metrics (reach, engagement, video views, etc.), identify top-performing content, and deliver actionable insights.
• Influencer, Campaign & Production (Support): Identify trends for creator initiatives, capture content from influencers, and participate in shoots, productions, and events.
• Community & Brand Protection: Monitor audience conversations, moderate content, and escalate potential brand issues.
• Innovation & Agility: Bring new ideas to evolve Grunt Style’s social presence and adapt to shifting priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Media, Film, or related field preferred; high school diploma or equivalent required with equivalent experience.
• 2–3+ years of professional experience in social media, content creation, or digital marketing, ideally with a consumer, apparel, lifestyle, or culturally driven brand.
• Proven experience managing social accounts, creating short-form video content, and developing creative for organic and paid-social environments.
• Experience working with influencers, creators, athletes, or talent.
• Portfolio demonstrating social content creation, video editing, and brand social media work.

Skills

• Social Fluency & Judgment: Deep understanding of platforms, culture, and trends with sound brand reputation judgment.
• Creative & Storytelling: Strong content ideation, short-form storytelling, and brand-voice copywriting, with video shooting and editing skills.
• Speed & Adaptability: Produces quality content quickly in a fast-paced environment and adjusts based on feedback.
• Performance Acumen: Understands organic vs. paid-social creative and translates analytics into content recommendations.
• Organization & Ownership: Strong calendar and project management skills; works independently and proactively.
• Communication & Collaboration: Strong written and verbal communication and cross-functional partnership skills.

Software / Platform Knowledge

• Working knowledge of Instagram, Facebook, TikTok, YouTube/Shorts, Meta Business Suite, Adobe Creative Suite (Premiere Pro), CapCut, Canva, Wrike, and Google Workspace/Microsoft Office.
• Experience with Shopify, After Effects, and social analytics platforms is a plus.

Work Environment

Full-time, Monday through Friday, in a fast-paced creative environment with overlapping deadlines and shifting priorities. Occasional evening/weekend work and travel may be required.

Physical Demands

Frequent sitting and repetitive hand movements; close vision and color discrimination; clear verbal communication; manual dexterity to operate camera and computer equipment. Reasonable accommodations may be made for individuals with disabilities.

Pay

$65,000.00