Social Media and Content Coordinator, Institutional Fundraising

Job Summary The Social Media & Content Coordinator oversees social media strategy execution and leads content acquisition efforts for University of Utah and University of Utah Health fundraising campaigns. Reporting to the Sr. Supervisor of Creative Campaigns, this position coordinates content acquisition across all campus and U Health areas to support mass appeals across direct mail, email, social, web, and other digital channels, ensuring all fundraising content is compelling, on-brand, and aligned with university-wide standards. The Social Media & Content Coordinator develops relationships with campus partners to elevate fundraising appeals and digital content. This role researches, plans, creates, and publishes content across social media platforms, translating campaign strategies into engaging, audience-focused posts that support fundraising and donor engagement goals. This role oversees event coverage for content acquisition, documenting stewardship, philanthropic, and campus events through photo and video. The Social Media & Content Coordinator also monitors channel performance, tracks engagement metrics, and adjusts content based on analytics and best practices, while partnering with campus stakeholders and graphic design professionals to source and develop compelling stories that highlight the impact of philanthropy at the U. As a development professional with an interest in annual giving and donor engagement, the Social Media & Content Coordinator manages and mentors student employees and volunteers supporting content and engagement efforts, and collaborates closely with the Sr. Supervisor of Creative Campaigns and other members of the communications team to execute coordinated, effective fundraising campaigns that advance institutional goals. Please note, the posted salary range reflects the compensation range within which we will make an offer. Offers are determined based on qualifications, skills, and experience. Placement at the top of the range is reserved for candidates who demonstrate exceptional qualifications and experience directly aligned with the role. Learn more about the great benefits of working for University of Utah: benefits.utah.edu Responsibilities Social Media & Digital Campaign Execution Develop, schedule, and execute social media content calendars in support of University of Utah and University of Utah Health fundraising campaignsWrite platform-tailored copy that reflects the University of Utah brand voice, ensuring messaging and tone are consistent with the university's overall communications strategyRespond and monitor comments, messages and brand mentions, fostering a positive, engaging online community dailyCollaborate with the Sr. Supervisor of Creative Campaigns to develop and implement a comprehensive, year-long social media strategy that support the team's priorities, aligns with the academic calendar, and integrates with larger fundraising campaignsStay current on digital and social media trends, best practices and platform updates to inform strategy and creative approachesManage day-to-day execution of paid and organic campaigns, including boosting posts and coordinating targeted digital fundraising pushesEnsure all campaign content adheres to university branding, voice, and compliance standards across channelsCoordinate campaign timelines and deliverables with the Sr. Supervisor of Creative Campaigns, to ensure content aligns with broader marketing and fundraising initiatives Content Acquisition And Strategy Source, capture, and curate compelling photos, video, and donor/student stories that highlight the impact of philanthropy at the UHelp manage the organization of the content library, ensuring accurate sourcing of dates, consent forms, tags, and maintaining consistent file structure across all assetsPartner with campus stakeholders, student creator teams, and graphic designers to develop channel-specific content that resonates with donor/student audiencesSupport fundraising activities by collaborating with the donor relations team to coordinate stewardship event coverage and donor engagement contentRegularly audit existing content to ensure assets remain current, diverse, and relevant to campaign and fundraising storytelling needsBuild and maintain a network of campus partners to support content acquisition for mass appeals, including giving days and philanthropic efforts across all channelsDevelop and pitch content ideas that align with campaign themes, seasonal giving, and institutional fundraising prioritiesCollect and organize user-generated content from events or campaigns for use across platforms Team Mentorship Provide guidance and feedback to student creators and interns supporting social media and content productionShare platform expertise and best practices with communications team members to strengthen overall social media capabilitySupport onboarding and training of new team members or student staff on tools, workflows, and brand guidelinesCollaborate cross-functionality to foster a culture of creativity, learning, and continuous improvement within the content team Development & Donor Engagement Support Support institutional fundraising priorities through campaign executionCollaborate with advancement professionals to support cultivation, solicitation, stewardship, and donor engagement activitiesServe as a strategic communications resource for fundraising initiatives across the university communitySupport the team campaigns and communications team with additional projects and priorities as needed Minimum Qualifications EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience). Development Assistant: Requires a bachelor's (or equivalency) with up to 2 years of directly related work experience or a master's (or equivalency) degree. Preferences Special Instructions Requisition Number: PRN46479B Full Time or Part Time? Full Time Work Schedule Summary: Mostly during the day. Some nights and weekends for event coverage. Department: 00702 - Development Services Location: Campus Pay Rate Range: $35,000 to $45,000 Close Date: 12/01/2026 Open Until Filled To apply, visit <a href=""https://apptrkr.com/9896369"">https://utah.peopleadmin.com/postings/210771 Copyright ©2025 Jobelephant.com Inc. All rights reserved. Posted by the FREE value-added recruitment advertising agency je-59f91207070d4b76978fadd9fca1d68d