Social Media & Advocacy Manager

About the role

AlgoSec helps the world’s leading organizations secure application connectivity across hybrid and multi-cloud environments. Trusted by more than 2,300 global organizations, our platform delivers visibility, security policy management, risk reduction, and compliance automation across complex enterprise networks.

We are looking for a creative, strategic, and data-driven Social Media & Advocacy Manager to own our social media presence and help amplify our brand across digital channels. This is an opportunity to join a profitable, growing cybersecurity company with strong market traction, a collaborative culture, and significant growth potential.

Reporting to the Director of Corporate Marketing. Location: New Jersey, US (Hybrid).

Responsibilities

• Organic social media
  • Own and execute AlgoSec's organic social media strategy across LinkedIn, Reddit, YouTube, and other relevant platforms
  • Act as the department’s subject-matter expert and advisor for social media content creation
  • Develop and manage the social media content calendar aligned with product launches, campaigns, events, company announcements, and thought leadership initiatives
  • Create, publish, and optimize engaging social content by turning technical and thought leadership content into compelling, high-performing social posts
  • Monitor industry conversations, trends, and platform updates to identify new engagement opportunities
  • Collaborate with cross-functional marketing teams to maximize campaign reach and ensure consistent messaging
• Executive and thought leadership advocacy
  • Manage and expand AlgoSec's executive and thought leadership advocacy program
  • Develop LinkedIn content and help maintain an active and authentic social presence for our executives and thought leaders
  • Drive participation through ongoing enablement, communications, and performance tracking
• Paid ads
  • Partner with the Demand Generation team to develop compelling and high-performing messaging, ad copy, and creative concepts for paid campaigns
• Analytics & optimization
  • Define KPIs and measure performance across organic social media and advocacy programs
  • Monitor engagement, audience growth, content performance, and advocacy participation
  • Deliver actionable insights and recommendations to continuously improve results
  • Identify opportunities to improve audience quality, expand social presence, and increase engagement and overall brand visibility

Requirements

• Minimum 3 years of hands-on experience with social media management, analytics, and employee advocacy platforms
• Strong understanding of AI tools for content creation, research, and productivity, with the ability to leverage AI effectively while recognizing its limitations and ensuring content quality and authenticity
• Proven ability to create content that drives engagement, conversations, and audience growth
• Deep understanding of LinkedIn and other social media platforms, including algorithms, audience engagement, emerging trends, and best practices
• Strong project management and analytical skills with the ability to manage multiple priorities and collaborate across global teams in a fast-paced, remote environment with minimal supervision

Nice to Have

• Bachelor's degree in Marketing, Communications, Advertising, or a related field
• Experience in cybersecurity B2B tech companies

Pay

A reasonable estimate of the on-target earnings (OTE) for this role is $120,000 - $130,000. Exact compensation may vary based on skills, experience, location, training, and certifications. Candidates whose requirements fall outside this range are still encouraged to apply.