Social Media Account Executive - Part Time

Responsibilities

• Develop and execute social media strategies and content calendars across platforms (leading with Instagram and Facebook; TikTok and YouTube, etc.) to raise brand awareness and drive engagement.
• Create, write, and schedule engaging content (posts, images, videos, stories, reels) that reflects Sea Life Park’s brand, mission and values.
• Manage online brand presence: monitor mentions, reviews, tags; respond to comments/messages in a timely, professional, on-brand manner.
• Collaborate with creative/design teams (including photography/videography) to produce visuals and video content.
• Partner with the marketing team to integrate social media with broader marketing campaigns (promotions, events, seasonal offers, conservation programs).
• Analyze engagement metrics (reach, impressions, shares, clicks, etc.), monitor trends, and prepare regular reports to inform strategy and identify opportunities for optimization.
• Suggest and test new tactics (e.g. user-generated content, influencer or community partnerships) to grow reach and engagement.

Qualifications & Skills

• Proficient in photography and videography.
• Proficient in photography and videography editing for social media clips.
• Own photography and videography equipment preferred, but not required.
• 1-3 years of experience in photography, videography and/or posting to social media platforms and working with digital media.
• Strong written communication skills; ability to capture Sea Life Park’s brand voice.
• Proficiency with social media platforms and scheduling / listening / analytics tools (e.g. Facebook/Meta Insights, Instagram Insights, Sprout Social etc.).
• Basic understanding of paid social media advertising: how to set up campaigns, monitor budgets, track ROI.
• Creative mindset, with ability to generate content ideas and adapt to trend dynamics.
• Strong attention to detail, good organizational skills, ability to manage multiple deliverables with deadlines.
• Ability to work both independently and as part of a team.
• Passion for marine life, conservation, education or hospitality and tourism a plus.