Social Marketing Specialist

About the Role

As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world through social media and content creation.

Responsibilities

• Enthusiastically represent the parks through all owned social media channels.
• Partner with the Marketing Team to develop, compile, produce, edit, and oversee social media and its content to drive awareness, engagement, and revenue for the parks.
• Plan, manage, and execute the social media calendar based on park content and larger brand initiatives.
• Conceptualize, produce, edit, and present content for distribution on owned platforms.
• Community management on social media channels and regular collaboration with guest services.
• Work with a variety of agencies and internal resources to develop creative assets for use in paid media, digital channels, and in-park, including leading and organizing content shoots.
• Manage and execute the influencer program to achieve reach and strong UGC assets.
• Follow through and assist with creative direction and development of content brand imagery (photo, video, graphic) to support key messages across traditional media, social media, and online platforms.
• Manage and organize the internal asset library.
• Assist in managing, organizing, and maintaining all inventory of camera and production equipment.
• Responsible for online brand monitoring.
• Strong understanding of social reporting.
• Partner with PR/Communications to drive integrated storytelling.

Requirements

• 2+ years of social media and content creation experience required.
• Experience in content development for a growing social audience.
• Experience with Google Analytics and other measurement tools.
• Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro, etc.) experience required.
• Proficiency in Microsoft Office programs.
• Strong photo and video skills.
• Strong organizational skills.
• Ability to read, write, and speak English.
• Ability to read, analyze, and interpret general business documents and periodicals.
• Must be able to lift 20 pounds and push/pull up to 50 pounds.

Skills

• Strong entrepreneurial spirit and proven ability to drive business development and outcomes using various digital marketing vehicles.
• Ability to manage and prioritize diverse and complex projects while meeting stringent deadlines and seizing emerging opportunities.
• Deep knowledge of the latest social media, media, entertainment, and interactive trends, with a proven ability to assess and report consumer trends.
• Editorial mindset that understands content audiences consume and how to create content consistent with the park/Company’s brand voice, style, and tone.
• Excellent communication skills (written and oral) with an ability to adapt communication style to different audiences.
• Ability to work with various departments and within varying organizational structures to achieve park and Company goals.
• Enthusiastic, confident change-agent, performer, and team player with the ability and passion to work in a demanding and fast-paced environment.
• Ability to analyze and present content and social performance.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement Plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan