Social Lead

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence. Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the role

We're looking for an experienced Social Lead to define and drive Nanit's organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond. You'll turn those insights into a clear content strategy, identifying what we talk about, where we show up, and how we engage our community. Working cross-functionally with Creative, you'll help translate that strategy into a distinct social expression of the brand through voice, storytelling, creative concepts, and platform-native execution.

Responsibilities

• Own organic social strategy across channels, with Instagram and TikTok as primary drivers
• Set strategic and creative direction grounded in brand platform, audience insight, and performance data
• Develop audience-led content approaches for distinct parent mindsets and moments
• Evolve Nanit's social voice, tone, and point of view across platforms
• Identify and act on cultural and parenting conversations in real time, balancing planned content systems with timely, trend-aware opportunities
• Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy, ensuring output meets brand and quality standards
• Manage and mentor one direct report, providing strategic direction and feedback
• Partner with the influencer lead to identify, onboard, and oversee creators on retainer
• Partner with paid social counterparts to scale high-performing organic ideas
• Define the role of secondary channels, including LinkedIn, Reddit, Youtube and Substack, within the broader social ecosystem

Requirements

• 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
• Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
• Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
• A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas