Social Intelligence Manager, CCR Social Media team

Amazon is seeking a strategic, data-driven analyst to manage social listening capabilities. Reporting to the Principal, Global Social Analytics, Intelligence, and Listening, this role supports the design, execution, and continuous improvement of social listening programs that inform Amazon’s communications strategy, surface emerging issues in real-time, and measure reputational impact across major moments. The role sits within Amazon's Global Social Media team, part of Amazon's communications organization, Communications & Corporate Responsibility (CCR), and is based in Seattle or New York.

About the role

Our social listening function exists to make CCR smarter, faster, and more effective. You'll support three connected workstreams:

• Social monitoring: Reactive monitoring to identify emerging issues before they escalate, plus ad hoc tracking around major events and announcements. This work is the early warning system for CCR, enabling detection and response to risks in real-time.
• Real-time intelligence for communications strategy: Using social listening to identify conversation trends, narrative shifts, and opportunities where Amazon can authentically engage. This provides a real-time read on the environment around priorities, surfacing trends and insights quickly.
• Retroactive analysis of breakthrough moments: Contributing social listening insights to products designed for senior leadership, helping identify coverage thresholds and conversation patterns that predict reputational breakthrough, and translating learnings into recommendations.

You’ll also analyze performance across Amazon’s global channel portfolio (over 35 brand and country accounts on LinkedIn, Instagram, Facebook, TikTok, and X), tracking against annual goals, building benchmarks, and turning performance data into insights that shape publishing strategies.

Responsibilities

• Support day-to-day social listening operations across CCR, including query design, tagging frameworks, alert thresholds, and reporting cadences for global priority topics (e.g., AI, sustainability, workplace, retail).
• Build, maintain, and refine social listening dashboards within Amazon's enterprise tools, partnering with tech and engineering teams to improve in-house tools.
• Develop measurement frameworks that surface long-term trends, sentiment shifts, share of voice, and key voices driving conversation around Amazon and its priorities.
• Translate social data into guidance for partners, shaping creative, content, and business decisions.
• Run rapid-turn analyses for breaking issues, news cycles, and reactive moments, partnering with teams to inform engagement decisions.
• Contribute to regular reporting, presenting findings to senior leaders and synthesizing insights into clear recommendations.
• Mentor colleagues and partner teams on using listening data and self-serve insights from shared tools.
• Partner with channel leads on content optimization, surfacing what's working across formats, platforms, and markets, and translating findings into publishing and creative recommendations.
• Connect owned, earned, and paid measurement, partnering with research and paid media teams to evaluate amplification and campaign impact.

Requirements

• 5+ years of professional non-internship marketing experience.
• Experience building measures and metrics, and developing reporting solutions.
• Experience delivering complex, data-driven recommendations to senior leaders.
• Bachelor's degree in a related field (Communications, Marketing, Data Science, Computer Science, or equivalent).

Preferred Qualifications

• Experience in professional communications or public relations.
• Familiarity with applied AI/LLMs in social listening or communications contexts (topic clustering, summarization, sentiment modeling).
• Experience partnering with engineering or data science teams to design or improve analytics tooling.
• Demonstrated ability to influence cross-functional stakeholders, including senior comms leaders, without direct authority.
• Experience managing programs across multiple time zones, languages, and global markets.
• Experience in large, complex global organizations.

Pay

USA, NY, New York - $88,700.00 - $155,200.00 USD annually
USA, WA, Seattle - $82,700.00 - $141,100.00 USD annually

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D, with options for supplemental life plans).
• Employee Assistance Program (EAP), Mental Health Support, Medical Advice Line.
• Flexible Spending Accounts.
• Adoption and Surrogacy Reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.
• Sign-on payments and restricted stock units (RSUs).