Social Intelligence Manager, Brand Social

About the Role

In this role, you connect social signals to human behavior, distinguish meaningful shifts from momentary noise, and turn those community insights into clear, actionable direction for marketing, creative, and product teams. You live in social conversation daily, helping manage issues and opportunities as they arise, while driving marketing’s larger understanding of cultural shifts. As Brand Social’s in-house social anthropologist, you will investigate emerging online communities, subcultures, and platform behaviors to explain the "why" behind the data. You will lead day-to-day operations of the global, 24/7 listening program, directing agency and vendor partners, and oversee systems for monitoring, triage, and real-time community engagement. This role may also be located in our Playa Vista, CA campus. Note: By applying to this position, you will have an opportunity to share your preferred working location from the following: San Francisco, CA, USA; New York, NY, USA; Los Angeles, CA, USA.

Responsibilities

• Lead day-to-day operations of the global 24/7 social listening program, direct agencies and vendors, manage budgets and Statement of Works (SOWs), and align resources with research priorities.
• Set research priorities, triangulate listening, performance, platform research, and community observation to investigate emerging behaviors, tensions, and recurring needs, translating findings into guidance with marketing and product partners.
• Partner with internal leads on our AI and automation roadmap; improve listening systems, efficiency, and research quality.
• Build processes to identify and triage cultural trends, positive engagement opportunities, and brand safety issues; coordinate timely information, responses, and escalation with cross-functional teams.
• Analyze large, complex social datasets, solve non-routine analytics problems, and own executive reporting; translate longitudinal insights into owned-channel strategy, programming, creative briefs, and engagement recommendations.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in growth, performance, direct response, social, digital, cloud, and events marketing.
• Experience working cross-functionally with various stakeholders and teams.

Preferred Qualifications

• Experience analyzing social and earned media data from industry-leading social listening software and databases (e.g., Brandwatch, Cision, Meltwater, Talkwalker, Sprinklr, Tubular, and similar).
• Experience managing large, complex programs.
• Experience innovating upon standard industry practices.
• Experience with social media strategy or traditional media planning.
• Experience working at large consumer brands, ideally with tech experience or interest in automation and AI.
• Analytical mindset with strong quantitative reasoning, creativity, and strategic skills.

Pay

US: $171,000 - $247,000 (USD) + 20% bonus target + equity + benefits