Social Intelligence Manager, CCR Social Media team
Amazon · Seattle, WA · 6 days ago
MarketingFull-time
About the role
The Social Intelligence Manager will support the design, execution, and continuous improvement of social listening programs that inform Amazon’s communications strategy, surface emerging issues in real-time, and measure reputational impact across major moments. This role sits within Amazon's Global Social Media team, part of Amazon's communications organization, Communications & Corporate Responsibility (CCR).
Responsibilities
- Support day-to-day social listening operations across CCR, including query design, tagging frameworks, alert thresholds, and reporting cadences across global priority topics (e.g., AI, sustainability, workplace, retail).
- Build, maintain, and refine social listening dashboards within Amazon's enterprise tools, partnering with tech and engineering teams to inform future iterations of our in-house tools.
- Help develop measurement frameworks that surface long-term trends, sentiment shifts, share of voice, and key voices driving conversation around Amazon and its priorities.
- Translate social data into guidance for partners, helping shape creative, content, and business decisions.
- Run rapid-turn analyses for breaking issues, news cycles, and reactive moments, partnering with partner teams to inform engagement decisions.
- Contribute to regular reporting, helping present findings to senior leaders and synthesizing insights from multiple sources into clear recommendations.
- Mentor colleagues and partner teams on how to use listening data and self-serve insights from shared tools.
- Partner with channel leads on content optimization — surfacing what's working across formats, platforms, and markets, and translating findings into publishing and creative recommendations.
- Connect owned, earned, and paid measurement, partnering with research and paid media partners to evaluate amplification and campaign impact.
Qualifications
- 5+ years of professional non-internship marketing experience
- Experience building measures and metrics, and developing reporting solutions
- Experience delivering complex, data-driven recommendations to senior leaders
- Bachelor's degree in a related field (Communications, Marketing, Data Science, Computer Science, or equivalent)