Social Distribution Manager

What You’ll Do

• Own Profound’s social distribution strategy across LinkedIn, X, and emerging platforms, with LinkedIn as the primary focus
• Partner with our research team to identify compelling insights and data points, then translate them into social content that drives engagement and establishes Profound as the authority on AI visibility
• Build and manage the research-to-social pipeline, a repeatable process for turning internal data, customer insights, and original research into a steady stream of high-performing posts
• Work closely with customer-facing teams, including Sales, Customer Success, and Post-Sales, to surface stories, quotes, and proof points that resonate with our audience
• Build and run our executive voice program for our internal thought leaders, developing their points of view and ensuring a consistent, high-quality presence that positions Profound as the category leader
• Design and scale an employee advocacy program that turns Profound’s team into a coordinated distribution network, including content kits, training, and tracking
• Set creative direction for social and video content, working closely with a videographer to ensure every piece is built for distribution from the start
• Develop distribution playbooks that maximize the reach and lifespan of pillar content, turning reports, webinars, and launches into sustained social campaigns
• Experiment with formats, timing, and platform-specific tactics to continuously improve engagement and reach
• Track what is working with rigor, own social analytics, report on performance, and use data to refine strategy
• Collaborate with Content, PMM, and Comms to ensure launches, campaigns, and thought leadership are amplified with cohesive distribution plans
• Stay ahead of platform changes, algorithm shifts, and emerging distribution channels and adapt our approach accordingly

Who You Are

• You have built social distribution programs that drove measurable growth, including follower counts, engagement rates, and attributed pipeline, and you can point to results
• You understand LinkedIn deeply, including what performs, why it performs, and how the algorithm rewards and punishes different behaviors
• You have a strong instinct for what is interesting and can look at a spreadsheet of data or a customer call transcript and spot the insight that will make people stop scrolling
• You are a strong writer who can capture executive voice, and ghostwriting feels natural rather than forced
• You think in systems and playbooks rather than one-off posts and want to build repeatable engines
• You are comfortable working cross-functionally and pulling insights from researchers, customer teams, and product without needing to manage them directly
• You are comfortable giving creative direction to video and design resources, even if you are not executing the production yourself
• You are analytical and data-informed, measuring what matters and adjusting based on what you learn
• You have worked in B2B, SaaS, or tech and understand how to reach and engage a professional audience
• You are proactive, organized, and able to manage multiple workstreams simultaneously, including executive content, branded social, employee advocacy, and research distribution
• Bonus experience with employee advocacy platforms such as GaggleAMP or Sprout, or executive communications programs
• Bonus background in data journalism, research communications, or content roles where you have translated complex information into accessible stories

Location

This is an on-site role based in our NYC or SF office, designed for builders who thrive on speed, iteration, and meaningful impact.

Note

All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.