Social Content Strategy Manager
About the role
The Social Content Strategy Manager reports to the Senior Director, Local Content Marketing and Social Strategy within the Programming department. This full‑time position is based in multiple markets including New York, NY; Boston, MA; Hartford, CT; Chicago, IL; Philadelphia, PA; Los Angeles, CA; San Diego, CA; Austin, TX; Dallas, TX; and Houston, TX. The role focuses on supporting and amplifying Audacy’s programming and talent by working closely with local markets to translate the energy and immediacy of content (sports broadcasts, show analysis, personalities, podcasts, pop culture and fan moments) into compelling, social‑first storytelling that drives engagement and builds community, with opportunities to contribute across music, news, and news/talk formats.
Responsibilities
- Strategy & Growth: Evolve Audacy’s social presence by working closely with radio and podcast teams to implement growth tactics.
- Talent Development: Develop and educate our on-air and podcast talent on effective social strategies to grow their multiplatform footprint.
- Content Production: Produce original content (video, audio, graphics, and copy) optimized for each platform, and oversee social production and distribution for premiere Audacy Podcasts.
- Local Market Support: Act as an educator and support resource for local markets, enabling them to execute social strategies efficiently and independently.
- Cross-Functional Alignment: Partner closely with programming and promotions teams to ensure on-air, digital, and social efforts reinforce one another.
- Paid Social: Manage and execute paid social marketing campaigns to boost reach and engagement.
- Data & Analytics: Use analytics and performance insights to shape strategy, optimize content, and uncover new growth opportunities.
- Trend Monitoring: Monitor cultural and platform trends, recommending new tools, formats, and approaches to keep our brands relevant and competitive.
Qualifications
- Bachelor's degree
- 3+ years of professional experience in social media.
- Experience within sports media or heavy sports knowledge highly preferred
- Experience with paid social highly preferred
- Experience working with influencers