Social , Content and Communications Manager

About the role

As our Social, Content & Communications Manager, you are the voice of Armstrong. You own our organic social presence, our copywriting, our content, and the day-to-day deployment of our public relations, all woven around a single, consistent brand narrative. This is a shared role that powers both Acquisition and Retention: the words on our pages and in our inboxes, the stories we tell in the community, and the way we show up everywhere customers meet us.

Responsibilities

• Be the Brand Voice: Own a single, consistent brand narrative and make sure everything Armstrong says, in social, copy, content, and communications, sounds unmistakably like us: local, trustworthy, and human.
• Own Organic Social: Own our organic presence on LinkedIn, X, and Facebook, manage day-to-day engagement, and explore new platforms where our communities are.
• Write the Words That Sell and Reassure: Own copywriting across the funnel, including web-page copy, email, landing pages, and campaign assets for both Acquisition and Retention.
• Create Content That Earns Attention: Develop content that supports our marketing goals, including the SEO content that helps acquisition show up in search and AI answer engines.
• Deploy PR: Help bring the Director’s PR strategy to life, supporting media relations, announcements, and Armstrong’s public reputation.
• Tell the Community Story: Weave Armstrong’s community involvement and local roots into how we show up publicly.
• Support Both Pods: Partner with the Acquisition and Retention managers to give every campaign the right words, content, and social amplification.
• Keep It On-Brand Everywhere: Maintain Armstrong’s voice and messaging guidelines and bring partners and agencies along.

Requirements

• 4+ years across social media, content, copywriting, or communications, ideally for a consumer or regional brand
• A strong portfolio of writing, from short-form social and email to web and long-form content
• Hands-on organic social experience on LinkedIn, X, and Facebook, plus curiosity about new platforms
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field, or equivalent experience

Skills

• A storyteller’s instinct for brand narrative and a sharp, on-brand voice
• An understanding of SEO and how content supports acquisition and retention
• Composure and judgment to help deploy public relations and respond to issues
• Comfort embracing emerging technology, including AI, to work more efficiently, for example for drafting, ideation, and social listening, while protecting an authentic human voice

Qualifications

• Bonus: telecom or local-market experience, community-based brand building, or media relations

Benefits

• Be the voice of a regional brand people genuinely trust
• Own social, content, copy, and communications together, with the range to shape the whole brand story
• Help an 80-year hometown brand show up boldly in new channels
• Join a family-owned company trusted by its communities for nearly 80 years
• Competitive compensation and benefits, in a culture that values great storytelling