Content & Social Manager

About the role

Flip is a small and mighty team of 50 located in NYC, LA, and the UK. We are a company that helps hundreds of brands, such as Brooklinen, Princess Polly, and Hexclad Cookware, to name a few, have millions of phone calls with their customers every year. We are looking for a Content & Social Manager to drive how Flip builds interest, connections, and engagement on LinkedIn, key industry outlets, and other social channels. The role involves creating, managing, and executing Flip's LinkedIn presence and paid marketing strategy, managing paid, earned and organic reach to partner/industry publications, conducting client interviews, and supporting events and client gifting.

Responsibilities

• Drive how Flip builds interest, connections, and engagement on LinkedIn, key industry outlets, and other social channels
• Own the planning, budget and execution for all of Flip’s paid marketing
• Manage paid, earned and organic reach to partner/industry publications, working closely with our PR firm as well as our Growth Marketing Manager to build awareness, increase Flip’s SEO and AEO results and to generate leads
• Interview clients and turn real data into compelling stories and written case studies
• Turn case study interviews, company news, and product moments into content that gets people to engage with Flip and drives SEO/AEO
• Support events and client gifting
• Work closely with Flip’s awesome Marketing team members: Communications, Growth Marketing, Experiential and Video Marketing

Requirements

• 3+ years of experience in BtoB social media and content marketing, managing paid budgets typical of a startup (not enterprise-scale spend)
• Proven hands-on experience running and optimizing paid LinkedIn campaigns — budget management, targeting, creative testing, and reporting - to reach and engage a BtoB audience and support talent attraction
• Hands-on experience managing AEO and SEO, including website content optimization and Hubspot
• Experience organizing and managing events, including trade shows and client events
• Comfortable creating simple visuals in Adobe Creative Suite or Canva to get posts done without heavy design support
• Strong writing and storytelling skills, able to shape technical or business impact into a compelling narrative, from short social copy to long-form website content and blog posts
• Hyper-organized and producer-like, able to build project plans, budgets, and processes/workflows
• Works quickly, can-do attitude and puts ego aside
• Genuine interest in people, creativity, and storytelling
• Understands what it's like to work at a startup, with the drive to build and refine processes that don't yet exist

Qualifications

• Must have a Bachelor's degree
• Must have a strong understanding of SEO and AEO
• Must have experience with Hubspot

Skills

• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Ability to manage multiple projects simultaneously
• Experience with Adobe Creative Suite or Canva
• Experience with Hubspot

Benefits

• Comprehensive healthcare and unlimited vacation
• Mandatory half week for everyone over July 4
• A full week off at the end of the year
• In-office 5 days/week

Pay

Final compensation may vary based on location, experience, and qualifications. This role is also eligible for equity, in accordance with company policy, and subject to board approval. Compensation Range: $95,000 USD - $125,000 USD

Schedule

Onsite Monday - Friday