Smith Joins Softrol Systems

Softrol Systems Inc. has appointed Dave Smith as Director of Sales & Marketing. Smith brings over 30 years of industry experience in promoting industrial laundry equipment, with a focus on customer needs and after-sales support.

He holds a Bachelor of Science degree in Business Administration with a minor in Computer Science from Bowling Green State University. Reporting directly to the CEO, Smith will oversee all sales and marketing activities and serve as a key member of the company’s executive board.

Responsibilities

• Lead all sales and marketing initiatives for the company
• Develop and execute brand campaigns and new product initiatives
• Provide strategic direction and insights to the sales team
• Serve as a member of the executive board

Skills

• Customer relationship management
• Problem-solving and strategic planning
• In-depth product knowledge
• Leadership and team guidance