Small and Medium Business Initiative Lead , North America Partner Marketing

Key Job Responsibilities

• Initiative Leadership & Cross-Functional Coordination
• Serve as the single point of coordination for SMB marketing across NAMER, connecting partner marketing, field marketing, digital, events, and AWS-led demand generation into a coherent, aligned system
• Align AWS-Originated (AO) and Partner-Originated (PO) pipeline strategies into a unified SMB go-to-market narrative
• Facilitate regular working sessions with stakeholders across Partner Sales, Partner Development, Field Marketing, and Global SMB Partner Marketing to ensure program coherence and shared accountability
• Represent the NAMER SMB marketing organization in cross-functional forums, leadership reviews, and AGI planning cycles
• Stakeholder Reporting & Executive Communication
• Build and maintain a regular SMB marketing reporting cadence for senior leadership, covering pipeline contribution, program performance, and progress against AGI goals
• Synthesize inputs across programs and teams into clear business reviews and executive briefings
• Proactively identify gaps, risks, and opportunities across the SMB marketing portfolio and communicate recommendations to leadership
• Budget Stewardship & Investment Planning
• Develop and manage the SMB marketing budget across partner-funded (MDF/SCA) and AWS-funded programs
• Ensure MDF and SCA investments are deployed effectively across strategic partners and scalable programs, aligned with AWS Growth Initiative priorities
• Identify opportunities to extend SMB marketing reach through incremental budget requests, with clear business case and expected ROI
• Demand Generation & Customer Engagement
• Orchestrate multi-channel campaigns spanning digital, events, email, and partner channels to drive pipeline across AO and PO motions
• Integrate ABM lite strategies targeting high-value small business prospects with personalized marketing experiences, identifying and prioritizing target accounts across the three GTM initiatives
• Collaborate with AWS digital and events teams (re:Invent, AWS Summits) to amplify SMB-specific messaging and capture demand
• Partner Marketing Excellence
• Build and maintain strategic relationships with key channel partners to amplify marketing reach and effectiveness
• Develop co-marketing campaigns, joint value propositions, partner enablement playbooks, and marketing toolkits to ensure consistent messaging across the partner ecosystem
• Establish and track partner performance metrics and regular review processes to optimize partnership ROI
• Performance Management & Analytics
• Establish measurement frameworks to track campaign performance, partner engagement, and customer acquisition metrics
• Conduct regular analysis of marketing effectiveness, delivering actionable insights and recommendations for optimization
• Present performance updates to leadership, highlighting successes, challenges, and strategic recommendations

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• 10+ years of marketing communications in a B2B or B2C role experience
• Demonstrated experience using generative AI tools (e.g., AI writing assistants, AI-powered analytics, or workflow automation) to improve marketing productivity and output quality

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Understanding of small business market dynamics and decision-making processes