Site Merchandising Initiatives Manager

Responsibilities

• Help drive the strategic vision and execution for the eCommerce site, collaborating with cross-functional teams to enhance user experience and deliver on business goals.
• Develop and implement strategies to increase online sales, conversion rates, and average order value.
• Serve as a liaison between Site Merchandising and Product teams to prioritize and implement new site functionality and enhancements.
• Ensure projects remain on track to achieve expected deadlines.
• Collaborate with Marketing, UX, and Product teams to align digital campaigns with business goals.
• Continually review and analyze online competitors for benchmarking and opportunities. Report findings and provide appropriate strategies for leadership when needed.
• Monitor and analyze website performance and user behavior using Google Analytics 4 (GA4), internal Power BI dashboards, Quantum Metric, and other tools.
• Provide actionable insights and recommendations to stakeholders based on data analysis.
• Stay current on eCommerce regulations and best practices.
• Collaborate with Marketing and Merchandising teams to drive online sales and enhance the digital customer experience for assigned categories in accordance with national strategies and brand guidelines.
• Responsible for all sales and merchandising activities for assigned categories.
• Oversee product discovery, listings, and categorization for assigned categories.
• Coordinate seasonal promotions, product launches, and content updates for assigned categories.
• Execute vendor operations for assigned categories, including but not limited to sourcing, contract/term negotiations, item and content setup, and promotional planning.

Qualifications

• Bachelor’s degree in business administration, marketing, merchandising or related field, or equivalent work experience.
• 5+ years’ experience in DTC site merchandising, e-commerce, or product management, preferably in bedding or home furnishings.
• Excellent analytical, organizational, and communication (verbal, written, & interpersonal) skills.
• Proficiency in: Google Analytics 4 (GA4), Salesforce Commerce Cloud or equivalent platform(s), Quantum Metric or equivalent analytics tool(s), Microsoft Excel (pivot tables, VLOOKUP, data visualization).
• Strong understanding of CRO, digital customer journeys, and ecommerce best practices.
• Effective time management and organizational skills.
• General project management and critical thinking skills required with strong attention-to-detail.

Pay

$90,000-$100,000 annually

Benefits

• Health, Dental, Vision, Employee Assistance Program
• Paid Time Off; increases with years of service
• Generous Employee Discount on home furnishings
• Professional Development Opportunities
• Tuition Assistance
• Ashley Wellness Centers (location specific)
• 401(k) and Profit Sharing
• Life Insurance

About

We are an Equal Opportunity Employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises. Notice to Search Firms: We are not seeking assistance or accepting unsolicited resumes from search firms. We will not pay any placement, referral or other fees to any search firms unless we have agreed otherwise in a valid, written agreement for the specific position posted and signed by an authorized representative of Ashley Furniture Industries. Please note this position is not eligible for current or future employment sponsorship. Candidates must be legally authorized to work in the United States without the need for visa sponsorship now or at any time in the future.