Site Experience Associate, Field of Play Site Experience

Major Accountabilities

Own the end-to-end site experience for the Field of Play business, ensuring alignment with brand identity and commercial objectives.

Develop and manage editorial calendars tailored to Field of Play product launches, seasonal moments, key sporting events, and regional priorities.

Optimize site functionality and merchandising to elevate the Field of Play consumer journey and increase conversion.

Collaborate with Merchandising, Marketing, Consumer Journey, and Operations to execute Field of Play-specific strategies, product storytelling, and campaign execution.

Ensure seamless integration of global initiatives with regional nuances for Field of Play campaigns, launches, and category priorities.

Drive innovation through testing, personalization, and data-driven enhancements focused on the Field of Play consumer.

Conduct ongoing analysis with a strong focus on ecommerce KPIs- such as sales performance, conversion rate, and traffic volume, to identify trends, measure impact, and guide strategic decisions.

Monitor market trends and competitor activity within the athletic and performance footwear, apparel, and sport-specific categories to identify growth opportunities.

Lead special projects that enhance Field of Play site experiences and present strategic recommendations to leadership.

Requirments for Success

• Bachelor's degree in marketing, Business, or relevant experience in related field.
• 2-4 years of experience in ecommerce, digital marketing, user experience, or site merchandising, preferably within athletic, sporting goods, performance, or retail environments.
• Strong strategic thinking and problem-solving skills.
• Excellent communication, storytelling, and analytical abilities.
• Passion for digital retail and consumer experience innovation, especially within athletic and performance-focused categories.

Location & Compensation

Boston, MA Headquarters - (NB)

Only Pay Range: $70,600.00 - $90,500.00 - $110,400.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

Benefits

• Regular Associate Benefits
• Comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
• Nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs.
• Lifestyle Reimbursement: $1,000 yearly.
• Vacation: 4 weeks.
• Holidays: 12.
• Parental Leave.
• Temporary associates: Medical, dental, vision insurance and an associate discount.
• Part time associates: 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
• Flexible Work Schedule: Hybrid model encouraging rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.