Show & Event Manager – Storm Guard Roofing (Madison, WI)

About the role

This is not an “event coordinator” role. This is a revenue-driving leadership position. You are responsible for building a high-performing events team that generates consistent, high-quality leads and drives sales.

Responsibilities

• Plan, schedule, and execute home shows, retail events, and community activations
• Build and manage a calendar of high-ROI events
• Recruit, train, and lead event staff and brand ambassadors
• Set clear daily/weekly KPIs (leads, cost per lead, conversion)
• Drive lead generation performance at every event
• Manage booth setup, messaging, and customer experience
• Track results and continuously optimize performance

Requirements

• Competitive and results-driven
• Organized but not stuck in “busy work”
• A leader who can recruit, train, and hold people accountable
• High energy, strong communicator, and comfortable engaging with homeowners
• Data-driven—you track what matters and improve it

Qualifications

• Event marketing, home shows, or retail activations
• Field marketing or lead generation roles
• Sales leadership or team management
• Hospitality, promotions, or brand ambassador leadership

Benefits

• Fantastic company culture
• Flexible schedule
• Ongoing training and development
• Advancement opportunities
• Competitive compensation and benefits
• Paid time off