Shopper Research & Insights Associate Manager

About the role

We are seeking an Associate Shopper Insights Manager to support the development of actionable, shopper-led strategies that drive category and brand growth. This role operates as part of a Shopper Insights "decision engine," translating shopper understanding into clear, actionable inputs across Price, Placement, Product, and Promotion (4Ps) to enable better, faster commercial decisions.

Responsibilities

• Analyze shopper and retail data (e.g., Numerator, Nielsen, internal data) to uncover trends, behaviors, and growth opportunities
• Develop insight-led narratives that support Category Growth Strategies (CGS) and key business initiatives
• Identify barriers to purchase, switching behaviors, and drivers of conversion
• Translate insights into actionable recommendations across all commercial levers: Price, Placement, Product, Promotion
• Support key decision moments such as line reviews, planogram resets, innovation launches, and annual planning cycles
• Collaborate cross-functionally with Sales, Trade Marketing, Marketing, and Category teams
• Translate insights into retailer-ready selling stories and strategic recommendations
• Support joint business planning and customer engagements with insight-backed narratives
• Conduct strategic analysis and storytelling
• Identify whitespace opportunities and translate insights into clear business implications
• Support development of presentations for leadership and customer-facing meetings
• Research & Innovation Support
• Support design and execution of shopper research (quantitative and qualitative)
• Evaluate innovation concepts, packaging, and in-store execution
• Identify emerging trends including omnichannel behavior and AI in the shopper journey
• Tools & Capability Building
• Leverage tools such as Numerator, Nielsen, Suzy, and other insights platforms
• Continuously build expertise in shopper behavior, retail dynamics, and category trends
• Contribute to evolving Shopper Insights capabilities, frameworks, and storytelling

Requirements

• Bachelor's degree required
• 3–6 years in eCommerce, omnichannel, customer/shopper marketing, or retail-facing brand roles in CPG, retail, or agency
• Hands-on experience in at least one major retailer's digital ecosystem (Walmart, Amazon, Target, Kroger, Instacart)
• Fluency with retail media
• Strong analytical chops
• Comfortable in Scintilla, Retail Link, Madrid, or equivalent
• Excel is a second language
• Bias for action
• You've planned campaigns, read a brand-halo report, and pushed back on an agency
• Launched a new item into a major retailer a plus
• Familiarity with Stackline, NIQ, or Numerator preferred

Skills for Success

• Consumer Insights
• Shopper Insights
• Customer Insights
• Category Analysis
• Collaboration and partnership skills
• Influencing, Consultative Selling, Customer strategy
• Channel strategy, Sales strategy development
• Perform product planning, Business accumen; financial accumen, commercial accumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Pharmaceutical Sales, Trade Marketing, Digital activation to HCPs, Leadership skills

Pay

US salary ranges USD $105,000.00 - $157,000.00