Shopper Marketing Manager – North America

About the role

At ZIWI, the global leader in air‑dried pet nutrition, we are seeking a commercially driven and strategically minded Shopper Marketing Manager – North America. Reporting to the Head of Marketing – North America, you will translate global brand and innovation strategies into locally relevant shopper experiences, retail activations, and commercial programs that drive awareness, conversion, and growth. You will collaborate across Global Marketing, Sales, Innovation, and eCommerce, applying deep knowledge of North American shoppers, retailers, and market dynamics to ensure global strategies deliver locally.

Responsibilities

• Develop and execute the North American shopper marketing strategy, aligned to regional brand and commercial priorities.
• Translate global brand platforms, campaigns, and innovation toolkits into relevant North American activations.
• Develop channel‑ and customer‑specific shopper and retail strategies in partnership with Sales and key retail partners.
• Lead the shopper and retail activation component of new product launches and Go‑To‑Market plans.
• Support integrated campaigns across retail, eCommerce, Amazon, Chewy, and other shopper touchpoints.
• Analyse shopper, retailer, category, competitive, and sales data to identify opportunities and measure performance.
• Develop clear insights, recommendations, and performance reporting for the Head of Marketing and senior leadership.
• Manage key projects, agencies, POP production, budgets, and execution timelines.
• Equip Sales and customer teams with effective tools and guidance to deliver consistent, high‑quality execution.
• Provide North American market and shopper insights to Global Marketing to strengthen future strategies and toolkits.

About You

• Commercially minded marketer who understands how shoppers make decisions and how brands win at the point of purchase.
• Strong understanding of North American shopper behaviour and retail dynamics, ideally within pet or CPG.
• Experience translating global or enterprise brand strategies into local market activation.
• Strong commercial acumen and the ability to turn insights into action.
• Excellent analytical, project management, and communication skills.
• Experience working with retailers, agencies, and cross‑functional teams.
• Proactive, collaborative, and entrepreneurial mindset.
• Ability to move comfortably between strategic thinking and hands‑on execution.
• Genuine passion for pets and building premium brands.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in Shopper, Trade, Customer or Brand Marketing, Commercial Execution, or a related discipline.
• Experience within CPG, consumer products, retail, or a similar commercial environment.
• Experience developing shopper activation, retail execution, or commercial programs.
• Experience supporting new product launches and Go‑To‑Market strategies.
• Experience managing agencies, vendors, POP production, and budgets.
• Strong Excel and reporting/analytics skills; Power BI or similar preferred.
• Experience with shopper, retailer, category, or sales data.
• Omnichannel and eCommerce experience preferred.

What Success Looks Like

You will become a key connector between ZIWI’s global brand strategy and North American commercial execution, turning global strategies into impactful local activations. Success will be measured by stronger retail execution, successful innovation launches, clear shopper insights, effective sales enablement, and a measurable contribution to ZIWI’s continued growth across North America.