Shopper Marketing Manager

Retail Activation & Calendar Ownership

Own Create's retail marketing and activation calendar across Target, Sprouts, GNC, Vitamin Shoppe, and Wegmans.

Manage a dedicated retail marketing budget — planning, allocation, and ROI tracking.

Build and execute programs across platforms such as Instacart, Ibotta, Aisle, and similar tools that drive trial and conversion.

Identify and work with vendor partners to develop, launch, and execute secondary placement programs within retail partner stores and ecommerce platforms.

Monitor competitive shopper marketing activity and identify opportunities for differentiation.

Brand & Retailer Partnership

Act as the strategic and executional bridge between retail sales and brand marketing teams.

Translate national brand campaigns into retailer-specific activation programs.

Build retailer presentations and co-op proposals that clearly demonstrate Create's investment in the partnership.

Collaborate closely with the retail sales team on customer programs, partnerships, and in-store execution.

Partner with retailer marketing and merchandising teams to execute secondary placement and digital merchandising programs.

Creative & Agency Management

Develop shopper-facing creative briefs and manage internal or external creative resources.

Brief and manage agency or vendor partners to bring activation programs to life on time and on brand.

Requirements

• 4-6 years of experience in shopper marketing, retail marketing, or trade marketing within CPG
• Direct experience building and executing activation programs at Target
• Hands-on experience with platforms such as Instacart, Ibotta, Aisle, or similar retail media tools
• Experience managing a retail marketing budget with clear performance accountability
• Strong cross-functional experience working across brand, creative, and sales teams
• Familiarity with Target's retail media ecosystem including Roundel

Nice to Have

• Experience in the supplement, wellness, beauty, or food & bev category
• Familiarity with Target's promotional model
• New York-based or willing to relocate, comfortable working in-office regularly