SFMC Developer

Email Development

• Enhance, expand, and support systems by using data to execute email communications
• Ongoing process documentation, training, troubleshooting, problem solving in Salesforce Marketing Cloud (SFMC)
• Apply SFMC expertise to help the team to continue to innovate and increase efficiency
• Own the end-to-end email development lifecycle: from concept and build to testing, deployment, and performance monitoring
• Partner with marketing, design, and CRM teams to execute campaigns, journeys, and lifecycle programs
• Implement dynamic and personalized email content using data feeds, segmentation logic, and scripting languages like AMPscript

Data Management

• Build and manage customer segments in Salesforce Data 360 based on marketing and business requirements
• Parse and transfer segmented data into SFMC for multi-channel campaign execution
• Develop and maintain Data Extensions in SFMC, applying business rules for Email, In-App, and Direct Mail campaigns
• Write and optimize SQL queries and SSJS scripts to process, filter, and transform marketing data
• Design and manage automated workflows using Automation Studio and Journey Builder
• Validate and audit data across the end-to-end data pipeline, from upstream sources to final campaign delivery
• Monitor and query data in Google Cloud Platform (GCP) to ensure accuracy and completeness
• Identify and communicate data discrepancies to Data Platform teams and business stakeholders
• Manage and resolve incident tickets related to data, segmentation, and campaign delivery
• Engage and communicate with business stakeholders to understand requirements and provide data-driven insights
• Ensure all data handling and marketing activities comply with General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) regulations
• Conduct data audits across various business processes to maintain data integrity and quality

Business Alignment

• Partner with business leaders, product owners, and delivery teams to translate business needs into optimized technical solutions
• Provide architectural guidance and decision frameworks that balance speed, cost, risk, and long-term value
• Influence enterprise standards, best practices, and architectural roadmaps