Service Marketing Strategist

Campaign Planning & Execution

Develop and maintain a marketing communications plan aligned with division goals and product line strategies.
Identify target audiences and craft tailored messaging to build awareness and generate demand.
Define campaign objectives, timelines, and success metrics with key stakeholders.
Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars.

Content & Sales Enablement

Develop Service Division content for sales literature, SRT materials, and the Sales Playbook.
Partner with Product Specialist to ensure technical accuracy and product alignment.
Create release notes for new products and updates with Product Specialist.
Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible.

Product Launch Support

Own and manage the Service SharePoint site, ensuring content in current, organized, and accessible.
Develop the Service marketing plan for new product launches in partnership with Product Specialist.
Ensure Service readiness materials (training, documentation, communications) align with launch timing.

Lead Generation & Customer Growth

Develop targeted campaigns or outreach initiatives to re-engage current customers based on product lifecycle, usage patterns, and new feature releases.
Analyze customer and install-base data, in partnership with Product Specialist, to identify upgrade, expansion, and cross-sell opportunities.
Collaborate with Sales and Account Management teams to nurture and convert leads within existing accounts related to strategic growth initiatives.

Analytics & Insights

Manage marketing analytics and reporting across Service campaigns.
Own and analyze customer survey data, including Field Service Engineer, Technical Support and Training surveys.
Translate survey and campaign data into actionable recommendations for leadership.
Track sales results specific to each campaign.