Service Line Marketing Lead

About the role

The Service Line Marketing Lead supports service line leaders by shaping how Thoughtworks Technology Advisory and Product Innovation services are positioned in the market and in priority account pursuits. Success involves creating clear executive narratives, product-centric positioning, high-credibility assets, and close alignment with adjacent service lines and go-to-market motions to support C-suite and Product leader conversations grounded in execution reality.

Working closely with Technology Advisory & Product Innovation leadership, this role defines the core market narrative, develops durable executive-grade assets, and ensures messaging is consistently integrated across Thoughtworks’ broader offerings, campaigns, and strategic partner motions. This includes collaborating with external partner teams and joint ventures on joint positioning and materials, focusing on influence, clarity, and reuse to enable Service Line and Sales teams to win and expand within identified Target Account Lists.

Responsibilities

• Executive Positioning & Narrative
  • Define and evolve a clear, differentiated executive narrative for the Technology Advisory service line that reflects Thoughtworks’ engineering-led, execution-grounded point of view.
  • Translate advisory capabilities into outcome-led, board-level messaging that resonates with CEOs, CFOs, CTOs, and other senior executives.
  • Own and evolve a competitive go-to-market (GTM) value proposition and campaign ideas for the Product Innovation service line, showcasing Thoughtworks’ product thinking, platform integration, engineering expertise, and AI-driven approach for senior product and digital executives.
  • Collaborate with Analyst Relations to shape positioning input, narratives, and proof points for external credibility.
  • Ensure both service lines are anchored within Thoughtworks’ Rebuild, Rewire, Reimagine (3Rs) narrative and consistently reflected in global campaigns and priority pursuits.
• Thought Leadership & Market Intelligence
  • Lead targeted competitive and market insight development focused on priority accounts, wedge offerings, and high-stakes executive conversations.
  • Develop signature executive POVs, narratives, and messaging frameworks that demonstrate Technology Advisory’s relevance and differentiation.
  • Provide relevant inputs to the Global Content team on thought leadership reflecting modern product practices, including product discovery, platform thinking, digital experience, and AI-enabled product development.
  • Own the creation and orchestration of high-credibility executive assets, such as POVs, white papers, and client impact stories, emphasizing quality, reuse, and influence over volume.
  • Partner with Service Line leadership to synthesize client feedback, market signals, and engagement learnings into actionable insights and content themes.
  • Collaborate on selectively co-created thought leadership with strategic partners to strengthen executive relevance and credibility.
  • Partner with the content team to develop customer references, testimonials, and case studies for external and internal use.
• Assets & Enablement
  • Support Technology Advisory Leaders in developing advisory-led entry strategies, executive pursuit narratives, and tailored materials for priority accounts.
  • Develop suitable enablement assets for each service line, such as product value propositions, product lifecycle frameworks, and innovation playbooks tailored for product and digital leaders, as well as executive-grade assets like value realization frameworks and strategy playbooks.
  • Ensure coherence and quality across service line assets used in sales enablement, analyst engagement, web presence, and executive-facing materials, including joint materials where relevant.
  • Act as a steward of clarity and consistency, ensuring assets remain current, credible, and aligned with the evolving advisory narrative.
  • Enable Service Line and Sales teams to position Thoughtworks as a partner for end-to-end product development—from concept to scale—through clear, reusable narratives and assets.
  • Own the relevant capabilities pages on the corporate website, ensuring quality engagement through positioning, proof, differentiation, thought leadership, and "show vs. tell" marketing.
• Cross-Team Collaboration
  • Work closely with service line leadership to support go-to-market focus, narrative clarity, and priority account pursuits.
  • Collaborate with other Service Line marketers to ensure Technology Advisory messaging is accurately and appropriately integrated into broader offerings and campaigns.
  • Partner with Global Campaigns, Field Marketing, Partner Marketing, and AI/works Product Marketing teams to enable selective cross-leverage of advisory and product innovation narratives within the Rebuild, Rewire, Reimagine framework where it strengthens relevance.
  • Influence joint go-to-market narratives and materials with strategic partners as required, without owning partner execution or commercial governance.

Requirements

• Technical Skills
  • Experience in B2B Product or Service Line Marketing, preferably in high-end consulting or professional services.
  • Proven experience marketing to C-suite and senior executive audiences.
  • Understanding of modern product operating models, including product management, platform thinking, and the digital product lifecycle (discovery to scale).
  • Solid understanding of product development, evolving AI, modernization, and the enterprise technology landscape.
  • Commercially astute, with a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.
  • Experience supporting account-based, pursuit-led, or partnership-driven go-to-market motions is highly valued.
• Professional Skills
  • Strong ability to simplify complex, product- or engineering-led strategies without diluting rigor or credibility.
  • Structured thinker who can convert ambiguity into clear, executive-ready narratives and assets.
  • Experience operating effectively in global, matrixed organizations where outcomes are driven through influence rather than direct ownership.

Benefits

Thoughtworks offers a dynamic and inclusive community with numerous development programs, interactive tools, and teammates dedicated to supporting your career growth. For detailed information on benefits, visit Thoughtworks Benefits.

Pay

The annual salary range for this role is $112,000—$170,000 USD, subject to factors such as experience, geographic location, job responsibilities, performance, skills, and training.