Service and Selling Manager - Palo Alto

About Varley Clothing

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, it is an international, family-run business headquartered in London, Los Angeles, and New York. Varley creates year-round collections designed to build an elevated wardrobe for how women live and move, blending style, function, and versatility.

Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. The company is 85% female, making it a brand for women, by women. Guided by two core beliefs—pursuing quality in everything we do and looking after one another—the Varley team is dedicated to fostering a supportive and collaborative environment.

Role Overview

The Service & Selling Manager (SSM) reports into the Store Manager and Assistant Store Manager and plays a key role in executing the store's service, selling, and clienteling strategy on the shop floor. This role is responsible for elevating service standards, driving selling behaviors, and leading the team on the shop floor to deliver exceptional customer interactions and commercial performance.

• Lead the daily shop floor environment, ensuring the team consistently delivers Varley's service ceremony while creating meaningful connections with customers.
• Drive sales performance, clienteling activity, and customer loyalty, while coaching the team to develop strong selling behaviors and product expertise.
• Play a central role in resolving customer concerns promptly and professionally, ensuring positive outcomes and brand trust.
• Support the planning and execution of retail events and community initiatives that strengthen brand engagement.

Leadership Pillars of the Role

• Customer & Brand Experience: Act as a visible ambassador for Varley, leading by example in delivering the brand's service ceremony and setting the standard for customer engagement. Build meaningful customer relationships through personalized service, proactive selling, and styling expertise to drive loyalty and long-term engagement. Support the team in delivering exceptional customer experiences on the shop floor.
• People Leadership: Lead by example, modelling Varley behaviors while providing clear direction and maintaining strong shop floor leadership. Develop team capability through onboarding, training, coaching, and regular feedback, building confidence across all levels. Provide clear daily direction, ensuring priorities are understood and tasks are executed efficiently. Foster a supportive and collaborative environment where open communication, feedback, and ideas are encouraged. Share team feedback and insights with store leadership to support continuous improvement.
• Commercial & Selling Leadership: Drive sales performance and KPIs through strong selling leadership, team coaching, and client engagement. Develop the team's selling behaviors, styling confidence, and product storytelling through ongoing coaching and support. Champion clienteling through CRM (Endear), enabling personalized service and long-term customer relationships. Identify opportunities to improve conversion, average transaction value, and customer retention. Maintain strong product knowledge, staying up to date on launches, seasonal collections, and market trends.

Scope of Role & Decision Ownership

• The Service & Selling Manager supports the Store Manager and Assistant Store Manager in executing the store's commercial and service strategy while leading the shop floor experience during assigned shifts. Lead the shop floor experience and service culture during assigned shifts. Support the delivery of store sales targets and KPIs through strong customer engagement. Maintain strong store standards and team alignment with brand expectations. Partner with central and store leadership teams to ensure initiatives are executed effectively.

Key Skills & Experience / The Ideal Candidate

• A strong team player who leads with positivity, professionalism, and enthusiasm.
• Passionate about delivering exceptional customer experiences and building long-term relationships.
• Strong selling ability with confidence in styling and product storytelling.
• Excellent coaching and communication skills with the ability to support team development.
• Commercially aware and motivated to achieve sales targets and KPIs.
• Passion for fashion, lifestyle, and staying connected to current trends.
• Comfortable using retail technology including POS systems and CRM platforms.
• Flexible, agile, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environment.

Pay Range

The Pay Range For This Role Is 65,000 - 70,000 USD per year (Stanford Store)