Service and Selling Manager - Dallas

About Varley Clothing

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, it is an international, family-run business headquartered in London, Los Angeles, and New York. Varley creates year-round collections designed to build an elevated wardrobe for how women live and move, blending style, function, and versatility.

We exist to instil quiet confidence through meaningful connections that enhance everything women already are. As women's lives evolve, so do we. Our international family-run team is 85% female, making us proud to be a brand for women, by women. Guided by two core beliefs—pursuit of quality in everything we do and looking after one another—we strive to make a difference.

Role Overview

The Service & Selling Manager (SSM) reports into the Store Manager and Assistant Store Manager and plays a key role in executing the store’s service, selling, and clienteling strategy on the shop floor. This role is responsible for elevating service standards, driving selling behaviors, and leading the team on the shop floor to deliver exceptional customer interactions and commercial performance.

• Act as a visible ambassador for Varley, leading by example in delivering the brand’s service ceremony and setting the standard for customer engagement.
• Build meaningful customer relationships through personalized service, proactive selling, and styling expertise to drive loyalty and long-term engagement.
• Support the team in delivering exceptional customer experiences on the shop floor.
• Resolve customer concerns promptly and professionally, ensuring positive outcomes and brand trust.
• Gather and share customer feedback to celebrate success and identify opportunities for improvement.
• Support the planning and execution of retail events and community initiatives that strengthen brand engagement.

Leadership Pillars of the Role

• Customer & Brand Experience: Act as a visible ambassador for Varley, leading by example in delivering the brand’s service ceremony and setting the standard for customer engagement. Build meaningful customer relationships through personalized service, proactive selling, and styling expertise to drive loyalty and long-term engagement. Support the team in delivering exceptional customer experiences on the shop floor.
• People Leadership: Lead by example, modelling Varley behaviors while providing clear direction and maintaining strong shop floor leadership. Develop team capability through onboarding, training, coaching, and regular feedback, building confidence across all levels. Provide clear daily direction, ensuring priorities are understood and tasks are executed efficiently. Foster a supportive and collaborative environment where open communication, feedback, and ideas are encouraged. Deliver team briefings and reinforce key messages through consistent daily engagement. Share team feedback and insights with store leadership to support continuous improvement.
• Commercial & Selling Leadership: Drive sales performance and KPIs through strong selling leadership, team coaching, and client engagement. Develop the team’s selling behaviors, styling confidence, and product storytelling through ongoing coaching and support. Champion clienteling through CRM (Endear), enabling personalized service and long-term customer relationships. Identify opportunities to improve conversion, average transaction value, and customer retention. Maintain strong product knowledge, staying up to date on launches, seasonal collections, and market trends.

Scope of Role & Decision Ownership

• Support the Store Manager and Assistant Store Manager in executing the store’s commercial and service strategy while leading the shop floor experience during assigned shifts.
• Lead the shop floor experience and service culture during assigned shifts. Support the delivery of store sales targets and KPIs through strong customer engagement.
• Maintain strong store standards and team alignment with brand expectations. Partner with central and store leadership teams to ensure initiatives are executed effectively.

Key Skills & Experience / The Ideal Candidate

• A strong team player who leads with positivity, professionalism, and enthusiasm.
• Passionate about delivering exceptional customer experiences and building long-term relationships.
• Strong selling ability with confidence in styling and product storytelling.
• Excellent coaching and communication skills with the ability to support team development.
• Commercially aware and motivated to achieve sales targets and KPIs.
• Passion for fashion, lifestyle, and staying connected to current trends.
• Comfortable using retail technology including POS systems and CRM platforms.
• Flexible, agile, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environment.
• Minimum 2 years’ experience in a supervisory or service-led retail role. Experience in a key-holder position within a premium or omnichannel retail environment preferred.

What Success Looks Like

• Consistently exceptional customer experiences delivered on the shop floor.
• Strong selling culture and team confidence in styling and service.
• Effective clienteling and CRM engagement that drives repeat business.
• A motivated and supported retail team.
• Commercial targets supported through service excellence.

Our People

We think of ourselves as an international family-run business that embodies our founders' commitment to creating timeless collections for the modern woman. What started as a company of two has grown into a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community. Split across the UK and USA, our team is 85% female, making us proud to be a brand for women, by women.

Our Values

• We are the sum of many parts. We promote diversity, inclusivity, and teamwork. Our successes and failures are shared as a team. We pursue quality in everything we do.
• Growth comes from continuous improvement across every aspect of our business. We embrace possibility and push boundaries. We encourage innovative thinking and challenge ourselves to achieve extraordinary outcomes.
• Data-driven decisions and purposeful actions. We prioritize thoughtful analysis and informed decision-making. Our brand is timeless and valuable. We protect and enhance the long-term value of our brand. We never compromise our product.
• We respect and exceed customer expectations. Our goal is to turn customers into passionate advocates. We Choose Partners Who Reflect Our Values. We grow our brand by empowering others. We support the growth of those around us and build meaningful connections.
• Responsibility is at the core of everything we do. We prioritize ethical practices and sustainability. Kindness is our guiding principle. Respect, empathy, and understanding shape how we work together.

The Pay Range

The Pay Range For This Role Is 60,000 - 60,000 USD per year (Dallas NorthPark Store)