SEO Strategist (Remote US)
About the role
The Content Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with clients and internal stakeholders. The Strategist handles Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
Note: internally, this role is titled Account Strategist, Content & SEO.
Responsibilities
Strategic Excellence and Best Practices- Create custom strategies and implement best practices for clients to achieve North Star Metrics (NSMs).
- Use project phase as a foundational moment for building initial client strategy; optimize and revise strategies over the client lifetime using overall marketing goals, current/ongoing campaigns, and historical performance while adhering to Directive best practices.
- Work closely with Associate Director (AsD) when roadblocks arise that impact strategy and goal attainment.
- Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
- Apply best practices including LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production.
- Use available data (Google Analytics, CRM data, SEMRush reporting, Ahrefs reporting) to set goals for clients during their engagement period.
- Goals must be reviewed and approved by the Associate Director (AsD) before presentation to the client alongside the AsD.
- Ensure planned strategy is executed; use Asana for task delegation to team members (Specialists, clients) and track timely completion.
- In pods with Project Managers, partner to ensure all tasks are created, assigned, due dates met, and communicated to the client.
- Collaborate with content writers and designers to complete content campaigns on time while maintaining quality up to client standards.
- Serve as main interface between clients and the Directive team; build relationships beyond deliverables to act as the best consultant for the client’s business.
- Proactively communicate with clients on timeline expectations, goal attainment progress, and use shared channels (e.g., Slack) between bi-weekly meetings; send deliverables on a regular cadence.
- Proactively communicate with internal leadership on roadblocks, account growth opportunities, and moments of change (strategy shifts, client marketing changes, point-of-contact changes, etc.).
- Bi-weekly client meetings covering NSM progress and ongoing deliverables.
- Monthly reports.
- Quarterly reports.
- Two bi-annual business review presentations.
Requirements
- Proven track record implementing SEO principles and content strategy: keyword research, on-page optimization, link building.
- Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
- Strong communication skills: comfortable client-facing and owning relationships with key stakeholders.
- Strong familiarity with industry tools: Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
- Proven organizational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO, and Content.
- Agency experience required.
- B2B tech and/or SaaS experience required.
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.
Goals
- NSM Attainment: 100%
- MRR Retainment: 96%
- CSAT > 4.2
- Upsells / Cross-sells / Referrals — Strategists regularly identify opportunities for clients to grow with Directive, such as expanding into another service line (SEO, Paid Media), increasing budgets within current service lines, and asking for referrals at key moments (e.g., point of contact starts a new job, client leaves a 5 CSAT score).
Pay
Competitive base salary in the $75,000–95,000 USD range, commensurate with experience and geography.
Benefits
- Medical, dental, vision, disability, and life insurance — 100% employer-paid plan for you, 50% employer contribution for dependents.
- Mental — Access to certified therapists through Spring Health; Headspace membership.
- Physical — Gympass.
- Time Off — Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (closed December 24 – January 1), Paid Parental Leave.
- Financial — Traditional and Roth 401(k) with 3% company match.
- Bonus — Annual bonus based on tenure, scaling in total amount over time.
- Annual Anniversary Trip — With peers and executive leadership for fun and entertainment.
Work Environment
Remote-first; work from your home office. Global opportunities accommodated where Directive has established businesses (Canada, Mexico, UK) — must have current work authorization and permanently reside in that country. This role operates 100% virtually. Primary collaboration via Zoom and Slack. Requires laptop (PC or Mac), software platforms, and office productivity tools. Must be able to remain stationary for extended periods, observe and interpret written/verbal communication, have reliable internet access, and maintain a professional background. Reasonable accommodations available for qualified individuals with disabilities; contact recruiting@directiveconsulting.com for accommodation requests.