SEO Strategist

About the role

The SEO Strategist position at OuterBox is responsible for creating and executing advanced search engine optimization strategies to enhance relevant traffic, improve search engine rankings, and drive qualified leads and revenue for clients. This role involves collaborating with the SEO team and other departments to align digital marketing strategies with client goals.

Responsibilities

• Plan, develop, and execute advanced search engine optimization strategies tailored to client needs, ensuring top-tier results within the allocated budget and timeframe.
• Measure and report on SEO performance, including traffic, rankings, quality of conversions and other trends, through various communication channels.
• Collaborate with your immediate team and cross-departmentally on digital marketing strategies that are aligned with your client's business goals.
• Demonstrate knowledge and understanding of client's business priorities and how they translate into SEO strategies to deliver qualified leads and/or sales for your Essentials clients.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including effectively managing surplus and overage balances.
• Meet expectations of timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
• Exemplify strong communication skills, instilling confidence in clients through trust-building interactions and via email towards company and team communication goals to strengthen and maintain client relationships.
• Grow your business acumen by exploring client industries, staying on top of trends, and using insights to drive more innovative strategies.
• Accountable to outlined client, team, & company targets for your individual performance and portfolio of accounts and will report on these metrics weekly/monthly as they relate to company goals.
• Strategically plan and collaborate with your Lead and with other teammates across the organization to manage scopes, workloads, budgets, and client priorities.
• Stay passionate about staying "in-the-know" on the latest digital marketing trends, including Google algorithm shifts and industry updates. Continuously enhance your knowledge independently and also through ongoing BSchool training to build credibility & business acumen with both teammates and clients and share your insights.
• Utilize appropriate SEO tools such as Screaming Frog, Ahrefs, Brightedge, Accuranker, or related tools to enhance, develop and evaluate optimization strategies & effectiveness.
• Work flexibly in a dynamic and changing environment.
• Excellent creativity and adaptability. Must be self-motivated and independent, well organized, able to do hands-on work with minimum supervision, and work well with all staff levels.

Requirements

• Minimum 3 years of SEO experience. Agency experience preferred.
• Solid understanding of leveraging and optimizing search intent throughout the consumer/buyer journey.
• Experience working and communicating with small to medium sized clients.
• Critical thinking, problem-solving, and troubleshooting skills.
• Strong communication skills with the ability to communicate to Clients & Teammates in an approachable, credible manner both verbally and in writing as this is a client-facing role.
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done.
• Exhibit basic understanding of conversion optimization.
• Experience with Google Analytics, Google Ads, Google Search Console, Botify, DeepCrawl, Screaming Frog, SEOClarity, Brightedge and other website analytics and marketing applications.
• Basic HTML, CSS, and content management system (CMS) experience like WordPress, Magento, Shopify, Big Commerce, Modx.
• SEO experience with large, consumer facing national websites with 1,000+ pages.
• Experienced in collaborating with Development teams to troubleshoot, test, and resolve technical SEO issues, improving site health and search positions.
• Consultative, analytical background through agency or freelance contracts.
• Limited travel may be required to our headquarters or to client offices.

Benefits

At OuterBox, we offer:

• A competitive base salary
• Paid time off that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401(k) with company match
• Remote work flexibility
• Professional/individual development stipend

Salary

$55,000.00 - $75,000.00

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination, and the ability to use a computer for extended periods are required.

Work Authorization/Requirements

• Must be located in the USA.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Affirmative Action/EEO Statement

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.