SEO Strategist

About The Company

Directive Consulting is a premier B2B marketing agency dedicated to delivering measurable outcomes for brands that prioritize performance and results. With over a decade of industry experience and a portfolio of more than 420 B2B brands, we have established a reputation for driving real business growth through innovative marketing strategies. Our operations are structured into three core divisions: Performance, Communications, and Commerce, all interconnected to share insights and align efforts directly with revenue objectives. Our comprehensive approach encompasses Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing, all unified under our proprietary methodology, DiscoverabilityOS™, which seamlessly integrates brand awareness with demand generation to guide ideal customer profiles through every decision point. At Directive, we thrive on moving fast, thinking boldly, and challenging the status quo. We seek innovative professionals who excel in performance marketing, enjoy solving complex problems, and aim to make a meaningful impact through their work.

About The Role

The Content Strategist is a vital, client-facing role designed to develop and execute tailored marketing strategies for enterprise clients. This position involves managing day-to-day deliverables, crafting comprehensive strategies, and maintaining strong communication channels with both clients and internal teams. The strategist is expected to possess a deep understanding of their service line, especially SEO and content marketing, and how these elements influence broader business objectives. Internally titled Account Strategist, Content & SEO, this role requires a proactive approach to strategy development, goal setting, project management, and relationship building. The Content Strategist plays a key role in ensuring the successful implementation of marketing campaigns that align with client goals, leveraging industry best practices, data analysis, and creative insights to maximize results. This position offers a proactive opportunity to build a talent pipeline for future hiring needs, contributing to the growth and success of Directive Consulting’s strategic initiatives.

Qualifications

• Proven success in implementing SEO principles, including keyword research, on-page optimization, and link building
• Strong analytical skills with experience analyzing website traffic and SEO metrics using tools like Google Analytics
• Excellent communication skills, capable of managing client relationships and internal stakeholder interactions
• Proficiency with industry tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Analytics
• Exceptional organizational, project management, and time management skills
• Experience working within a digital marketing agency environment
• Experience with B2B technology and SaaS industries
• Enthusiasm for digital marketing, SEO, and content strategies
• Ability to stay current with industry trends, including AI and automation advancements
• Established work authorization and residence in the applicable country (for global roles)

Responsibilities

• Develop and implement customized marketing strategies aligned with client goals and best practices
• Utilize data from Google Analytics, CRM, SEMrush, Ahrefs, and other sources to set measurable goals and optimize campaigns
• Collaborate closely with Associate Directors to review and approve strategic plans and goals
• Manage project workflows using Asana, delegating tasks to team members, clients, and ensuring timely completion
• Coordinate with content writers, designers, and other specialists to produce high-quality content campaigns on schedule
• Act as the primary point of contact for clients, building strong relationships and understanding their business needs
• Proactively communicate project timelines, deliverables, and performance updates to clients and internal leadership
• Report regularly on strategy progress, including bi-weekly client meetings, monthly, quarterly, and bi-annual reviews
• Identify opportunities for account growth, upselling, cross-selling, and referrals, fostering long-term client partnerships
• Stay informed on industry trends, especially in SEO, content marketing, AI, and automation, applying insights to client strategies

Benefits

• Competitive base salary ranging from $75,000 to $95,000 USD, commensurate with experience and location
• Comprehensive medical, dental, and vision insurance plans, with employer contributions for employees and dependents
• Disability and life insurance coverage
• Benefits supporting mental health, including access to certified therapists through Spring Health and Headspace membership
• Physical wellness benefits such as Gympass
• Unlimited paid time off (minimum two weeks), paid holidays, your birthday off, and end-of-year recharge period
• Paid parental leave
• Financial benefits including traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus, with scaling over tenure
• Annual company-sponsored trip with peers and leadership for team building and entertainment