SEO Specialist

About the role

Bixal is seeking an SEO (Search Engine Optimization)/GEO (Generative Engine Optimization) Specialist to conduct recurring technical SEO assessments and strengthen the technical health of a large, multi-property federal digital enterprise. In addition to core technical SEO, this role will help the organization adapt its content and information architecture for Generative Engine Optimization (GEO), ensuring content is structured, discoverable, and citable across AI-powered answer surfaces (e.g., AI Overviews, conversational assistants, and voice-activated search) as well as traditional search engines. You'll dive into site speed, indexing, structured data, and schema markup work, and partner closely with content, UX, and engineering teams to build SEO/GEO best practices into every stage of the content lifecycle. This project supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and accessible information about the programs, services, and policies that affect them with content and platforms built to scale, adapt to changing needs, and hold up to federal compliance and security standards. This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success. This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship.

Responsibilities

• Conduct monthly technical SEO audits across the client's digital properties, identifying issues such as broken links, indexation errors, slow-loading pages, and content delivery problems.
• Optimize content for generative/AI answer engines (e.g., Google AI Overviews, Perplexity, ChatGPT search, Copilot) by structuring content for extractability and monitoring how the client's content is surfaced or cited in AI-generated answers.
• Coordinate organic SEO/GEO strategy with the media messaging team to align keyword targeting and messaging across paid search (SEM), programmatic advertising, and owned-channel content (websites, blogs, newsletters).
• Include on-site search functionality as part of daily monitoring of key pages and functions, and support quarterly content certification reviews to ensure content stays accurate, relevant, and discoverable.
• Perform page speed optimization, address Core Web Vitals gaps, and recommend enhancements to reduce load time and improve mobile responsiveness.
• Maintain and optimize XML sitemaps, robots.txt configurations, and crawlability settings.
• Implement schema markup (JSON-LD), structured metadata, and microdata patterns to