SEO & PPC Account Manager & Campaign Strategist
Focus Digital · Washington, DC · 2 wk ago
Marketing$90k/yrFull-time
Key Responsibilities
- Serve as the primary point of contact for assigned client accounts, building strong relationships and ensuring client satisfaction
- Conduct regular client calls and meetings to present progress, explain strategy rationale, and gather feedback
- Translate complex SEO and PPC data and strategies into clear, understandable business insights for clients
- Create and present monthly and quarterly performance reports, focusing on ROI and business impact
- Collaborate with internal strategists to develop comprehensive SEO and PPC strategies for client accounts
- Manage client expectations by setting realistic timelines and ROI projections aligned with our agency methodology
- Review campaign performance and strategies developed by our execution teams to ensure quality and alignment with client goals
- Facilitate communication between technical teams and clients to ensure smooth project delivery
- Provide strategic recommendations for campaign improvements and expansion opportunities
- Stay current with SEO and PPC best practices to provide informed strategic guidance to clients
Requirements
- Experience:
- 3+ years of experience in digital marketing account management, with strong knowledge of SEO and PPC principles
- Proven track record of managing client relationships and delivering results that meet business objectives
- Strategic Knowledge:
- Deep understanding of SEO strategy, keyword research, content planning, and technical optimization concepts
- Strong knowledge of PPC campaign strategy, audience targeting, and performance optimization
- Ability to analyze and interpret campaign data to provide strategic insights
- Understanding of integrated marketing approaches combining SEO, PPC, content, and email marketing
- Communication & Client Management:
- Exceptional verbal and written communication skills with ability to explain complex digital marketing concepts to non-technical clients
- Strong analytical and problem-solving skills with ability to connect data to business outcomes
- Experience presenting to C-level executives and decision makers
Benefits
- Salary of $90,000 - $105,000, depending on experience, yearly bonus based on client retention
- Health, Vision, Dental Insurance
- 2 Weeks of PTO, Typical Bonus PTO Between Christmas and New Years
- 401(k) with 4% Match
- Fully Remote