SEO Manager

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will partner with highly regarded companies worldwide, tackle complex issues, and contribute to projects shaping the future of digital transformation. AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers.

About the role

As a SEO Manager, you will join a world-class digital marketing team to support prospects and clients throughout their journey, ensuring they can interact with OpenText with ease. This role focuses on leading traditional SEO alongside generative engine optimization (GEO) and AI search optimization, ensuring OpenText content earns visibility in Google, AI Overviews, and large language model answer engines like ChatGPT, Perplexity, Gemini, and Copilot. The goal is not just rankings but rankings that drive meaningful conversations.

You will collaborate with content creators, web developers, and marketing teams to optimize our digital presence, improve rankings, and increase answer-engine citations. The role requires expertise in technical SEO, content strategy, keyword and entity research, and analytics. You will develop strategic approaches to search and AI discovery that generate organic traffic, engagement, and leads while managing multiple activities and keeping stakeholders informed with performance metrics.

Responsibilities

• Develop and execute SEO and GEO strategies, including keyword, entity, and competitive research, to drive organic growth and improve rankings.
• Monitor and analyze performance using SEO and AI visibility tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, and emerging GEO platforms) and recommend updates to content and web pages.
• Structure content for AI answer engines using schema markup, clear entity definitions, and citable formats to earn inclusion in AI-generated responses.
• Stay ahead of search engine algorithm changes, AI search developments, industry trends, and best practices.
• Build strong relationships with subject matter experts across the organization and external vendors to align on go-to-market approaches.
• Analyze campaign performance and make data-driven decisions to optimize effectiveness against target KPIs.
• Work closely with the full Digital Marketing team to ensure holistic alignment and drive meaningful conversations.
• Educate internal teams on SEO, GEO, and AI search best practices and champion them across the business.

Requirements

• Bachelor’s degree in marketing or a related field.
• 5+ years of experience in digital marketing programs, including SEO, in an enterprise software or B2B company.
• Proven ability to improve organic search performance and rankings, with a working understanding of how content earns visibility in AI answer engines.
• Strong abilities in using Google Analytics, Google Search Console, and Google Data Studio to review data analytics and generate reports with insights.
• Familiarity with generative engine optimization (GEO) and how large language models select and cite sources, along with hands-on use of structured data and schema markup.
• A self-motivated, performance-driven, and professional demeanor.

Benefits

OpenText offers a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. Eligible roles may also include variable and commission compensation opportunities, vacation entitlement, and paid time off. More details are available during the hiring process.

Pay

Salary Range: $108,300 - $162,500. Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted. California residents may also be eligible for bonus or commissions.