SEO Manager

Responsibilities

• Primary day to day contact for client’s SEO efforts
• Develop and lead implementation of strategic SEO plans for clients
• Ability to perform keyword research
• Optimize existing copy on a client’s website (page titles, meta descriptions, h1s, alts, anchor text, etc.) and/or write new SEO-friendly copy for blog posts and content pages
• Utilize your knowledge of technical SEO to ensure client websites are maintained and migrated properly
• Research link building opportunities and organize link building campaigns for clients
• Proactively identify emerging trends (e.g., AI Overviews, GEO, zero-click SERPs) and lead implementation of new tactics to measure and improve results
• Lead creation of monthly client reports, translating data into actionable insights and strategic recommendations, including pivot tables in Excel and analysis reports on various platforms
• Lead SEO assessments and represent SEO in new business pitches for potential clients
• Proactively lead client calls, strategy meetings, and reporting conversations for assigned clients
• Continuously improve SEO skillset, staying up to date with tools, trends and best practices through research and/or industry events/conferences
• Mentor, delegate to, and provide feedback for junior team members supporting assigned accounts

Qualifications

• Typically 6+ years of relevant SEO experience, or an equivalent combination of related experience and demonstrated expertise
• Strong knowledge of on-site and off-site SEO strategies, including AI-driven visibility and Generative Engine Optimization (GEO)
• Proven ability to proactively lead client relationships, strategy conversations, and reporting/insights discussions
• Independently identify opportunities, risks, and optimization initiatives, driving recommendations without direct oversight
• Demonstrated experience with the following platforms (or similar tools): Google Analytics, Google Search Console, SEMRush, Screaming Frog, Ahrefs, Link Explorer
• Contribute to the ongoing development of team best practices, processes, and strategic capabilities
• Experience mentoring, training, or overseeing junior team members preferred
• Current GA4 certification preferred
• Working understanding of Google Tag Manager, UTM strategy, and GA4 configuration is preferred
• Strong quantitative and analytical skills
• Organizational, time management and multi-tasking skills
• Strong team player with excellent interpersonal and communication skills
• Strong attention to detail; excellent problem-solving skills; strategic mindset
• Ability to work in a team environment while working on projects independently
• Basic understanding of paid search preferred
• Proficiency in Microsoft Excel, Word & PowerPoint

Benefits

• Medical, dental and vision coverage
• Life Insurance
• Long Term Disability
• 401K
• Generous paid time off and holidays
• AFLAC and Flex Spending Accounts
• EOY medical reimbursement
• Health Advocate healthcare assistance program
• Fitness club reimbursement
• Professional and personal development allowance
• Legal services and identity theft protection